cropped wen fang lin.png

About Me

Location
Manitoba, Canada
Languages
English, Mandarin

Hello! I’m a seasoned UX Researcher with a passion for transforming user insights into impactful digital experiences.

With over 5 years of experience in diverse industries, including banking, insurance, stock trading, retailing and media etc.  I specialize in uncovering deep user needs and translating them into actionable design strategies.

My journey has equipped me with a rich toolkit, including user interviews, usability testing, and data analysis, ensuring a comprehensive understanding of user behavior and preferences.

Partnering with me, you’ll not only get an expert in UX research but a dedicated ally in your journey towards creating intuitive and delightful user experiences.

Let’s collaborate to bring your vision to life and craft experiences that users love and remember!

5.00 rating from 2 reviews
Have you worked with Amber before?
Leave a review
5.00 rating from 2 reviews
Have you worked with Amber before?
Leave a review

Experience

Recent Work

UX Researcher
UserXper Digital Consulting, 2021 – 2024

  • Membership Management Research in Life Insurance – 2024
  • Digital Banking Consumer Survey – 2023
  • Convenient Store Omnichannel UX Research – 2023
  • Talent Management and Recruitment Strategies Research  – 2022
  • UX Research of Mobile Trading APP  – 2022
  • Sports Industry Research – Exploring Post-Pandemic Health Lifestyles and Business Opportunities – 2021

Notable Career History

  • UX Researcher, UserXper Digital Consulting Co., Ltd. 2021-2024
  • UX Researcher Contractor, Design 88 studio (Durable Medical Equipment). 2020-2021
  • Product Manager, National Tsing Hua University ( Digital Transformation for Chain Pharmacy)
  • UX Researcher Intern,  Cathay Financial Holdings(Global 500 Companies), 2020
  • Marketing Planner, Eslite Bookstore (Leading bookstore chains in Asia), 2014-2017

Qualifications

Education & Professional Development

Master of Arts (M.A. Service Science – UX), 2018-2020

  • Acted as a Product Manager/UX Researcher for a 1.5-year industry-academic collaboration project, and developed a data analysis tool and mobile app with engineers and pharmacists to advance a chain pharmacy’s digital transformation

Bachelor of Arts (B.A. Business Administration), 2010-2014

Skills

  • Surveys
  • Field Research
  • User Interview
  • Focus Groups
  • Usability Testing
  • Heuristic Evaluation
  • Competitor Analysis
  • Workshop Facilitation
  • Prototyping
  • Looker studio (formerly Google Data Studio)

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

UX Researcher
UserXper Digital Consulting, 2021 – 2024

  • Membership Management Research in Life Insurance – 2024
  • Digital Banking Consumer Survey – 2023
  • Convenient Store Omnichannel UX Research – 2023
  • Talent Management and Recruitment Strategies Research  – 2022
  • UX Research of Mobile Trading APP  – 2022
  • Sports Industry Research – Exploring Post-Pandemic Health Lifestyles and Business Opportunities – 2021

Notable Career History

  • UX Researcher, UserXper Digital Consulting Co., Ltd. 2021-2024
  • UX Researcher Contractor, Design 88 studio (Durable Medical Equipment). 2020-2021
  • Product Manager, National Tsing Hua University ( Digital Transformation for Chain Pharmacy)
  • UX Researcher Intern,  Cathay Financial Holdings(Global 500 Companies), 2020
  • Marketing Planner, Eslite Bookstore (Leading bookstore chains in Asia), 2014-2017

Education & Professional Development

Master of Arts (M.A. Service Science – UX), 2018-2020

  • Acted as a Product Manager/UX Researcher for a 1.5-year industry-academic collaboration project, and developed a data analysis tool and mobile app with engineers and pharmacists to advance a chain pharmacy’s digital transformation

Bachelor of Arts (B.A. Business Administration), 2010-2014

Skills

  • Surveys
  • Field Research
  • User Interview
  • Focus Groups
  • Usability Testing
  • Heuristic Evaluation
  • Competitor Analysis
  • Workshop Facilitation
  • Prototyping
  • Looker studio (formerly Google Data Studio)

Amber's Store

Not ready to meet? Start by sending me a message.
Message

Need something else?

Let’s work together on a proposal. Start by sending me a message so we can build the service that’s perfect for you.

Not sure what you need?

Let’s start by meeting and talking about your needs.

Message

Reviews

  • Poorvi A
    5 out of 5

    As Amber's mentor on ADPList, I've had the pleasure of witnessing her professionalism and skill set through her portfolio. She adeptly introduced the mix-methods she employs in research, demonstrating a clear understanding of her decision-making process. Working in a design agency has provided her with ample opportunities to dissect intricate problems, and I am confident that she can deliver high-quality research services to clients. Amber's keen eye for detail and the quality of her research output is an asset that any company would be proud to have. Highly recommend!

  • Raeka C
    5 out of 5

    I had the pleasure of working with Amber in a design agency, where she excelled as a dedicated UX Researcher. Amber specializes in qualitative research, delivering actionable strategies for clients from diverse industries. Amber's commitment to knowledge sharing is evident through her personal blog on Medium, where she generously shares her experiences in UX learning, job-seeking, and practical industry insights. I am confident that her skills, combined with her passion for UX, make her an ideal candidate to provide professional and advisory services across various domains.

Consultant vetting process

We've set the bar high.

On Cansulta, you will only meet vetted professionals who have passed our rigorous application process.

Our consultants are all experienced, reliable, and knowledgeable, and meet our high professional and ethical standards.

Learn more
CANSULTA operated by AKP Solutions Inc. All rights reserved.