Anano D.

About Me

Location
Tbilisi, Georgia
Languages
English

I am a Strategic Marketing & Growth Advisor with 8+ years of experience helping companies accelerate growth, strengthen brand positioning, and unlock new market opportunities. My expertise spans growth strategy, marketing leadership, customer acquisition, go-to-market execution, business development, and market expansion.

As the Co-Founder & CEO of Phubber, I scaled the company into one of the largest fashion marketplaces in the region, reaching over 300,000 registered users and generating more than 10 million USD in GMV. This experience gave me a deep understanding of building brands, scaling operations, and driving sustainable growth.

I work with companies looking to improve market performance, increase revenue, strengthen customer engagement, and create competitive advantage. My approach combines strategic thinking with practical execution, helping businesses turn ambitious goals into measurable results.

5.00 rating from 2 reviews
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5.00 rating from 2 reviews
Have you worked with Anano before?
Leave a review

Experience

Recent Work

  • Marketing Director, MAVA Group, 2026–Present
    Leading marketing strategy, brand positioning, CRM, loyalty ecosystem development, customer acquisition, and growth initiatives across a portfolio of premium fashion and lifestyle brands.
  • Strategic Growth & Marketing Advisor
    Advising companies on growth strategy, market expansion, go-to-market execution, customer acquisition, brand positioning, and business performance improvement.

Notable Career History

  •  Co-Founder & CEO, Phubber, 2018–2026
    • Built and scaled one of the largest fashion marketplaces in the region, reaching 260,000+ registered users and generating over 9.6M GEL in GMV.
    • Led growth strategy, marketing, business development, fundraising, partnerships, and a team of 50+ professionals.

Qualifications

Education & Professional Development

  • Bachelor of Business Administration (BBA)
  • 500 Global Alumna
  • Forbes 30 Under 30 Honoree & Judge
  • Cartier Women’s Initiative Europe Top 5 Finalist
  • UN SDG12 Ambassador
  • International Speaker and Startup Ecosystem Contributor

Skills

  • Growth Strategy
  • Marketing Leadership
  • Brand Positioning
  • Go-to-Market Strategy
  • Market Expansion
  • Customer Acquisition
  • Business Development
  • Strategic Partnerships
  • CRM & Customer Retention
  • Loyalty Programs
  • Revenue Growth
  • Team Leadership
  • Digital Marketing
  • Performance Marketing
  • Business Scaling

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

  • Marketing Director, MAVA Group, 2026–Present
    Leading marketing strategy, brand positioning, CRM, loyalty ecosystem development, customer acquisition, and growth initiatives across a portfolio of premium fashion and lifestyle brands.
  • Strategic Growth & Marketing Advisor
    Advising companies on growth strategy, market expansion, go-to-market execution, customer acquisition, brand positioning, and business performance improvement.

Notable Career History

  •  Co-Founder & CEO, Phubber, 2018–2026
    • Built and scaled one of the largest fashion marketplaces in the region, reaching 260,000+ registered users and generating over 9.6M GEL in GMV.
    • Led growth strategy, marketing, business development, fundraising, partnerships, and a team of 50+ professionals.

Education & Professional Development

  • Bachelor of Business Administration (BBA)
  • 500 Global Alumna
  • Forbes 30 Under 30 Honoree & Judge
  • Cartier Women’s Initiative Europe Top 5 Finalist
  • UN SDG12 Ambassador
  • International Speaker and Startup Ecosystem Contributor

Skills

  • Growth Strategy
  • Marketing Leadership
  • Brand Positioning
  • Go-to-Market Strategy
  • Market Expansion
  • Customer Acquisition
  • Business Development
  • Strategic Partnerships
  • CRM & Customer Retention
  • Loyalty Programs
  • Revenue Growth
  • Team Leadership
  • Digital Marketing
  • Performance Marketing
  • Business Scaling

Anano's Store

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Reviews

  • Elene K
    5 out of 5

    Anano can support individual consultants in various aspects and she is very skilled in project management. I’ve worked with her in driving e-commerce transactions and new customer acquisition initiatives and the way she handled the planing and execution of the whole scope was remarkable and delivered positive ROI. She can also be the ambassador as she has the experience and skills of public speaking, deep diving into specific subjects and feeling comfortable to be a spokesperson.

  • Natalia K
    5 out of 5

    I strongly recommend Anano Dolaberidze. Anano is an experienced entrepreneur, executive, and advisor with a proven track record in business strategy, marketing, operations, and leadership. During her time as Co-Founder and CEO of Phubber, she successfully scaled the company into one of the leading fashion marketplaces in the region, serving hundreds of thousands of users and managing cross-functional teams across multiple countries.In the area of Strategy, Anano excels at identifying growth opportunities, developing market-entry plans, business models, and long-term growth strategies.In Marketing, she has extensive expertise in brand positioning, customer acquisition, retention, CRM, digital marketing, and building data-driven growth initiatives.In Operations, she has successfully managed large teams, optimized processes, improved efficiency, and aligned business objectives with execution.In Leadership and Advisory Services, Anano is a trusted mentor and advisor who combines strategic thinking with practical execution. She communicates effectively with stakeholders at all levels and consistently delivers actionable recommendations that create measurable business impact.I highly recommend her to organizations seeking an experienced advisor who can help drive sustainable growth and business transformation

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