News, Advice, and Resources
Stay up to date with the latest tips and news from Cansulta and our expert consultants.
Not all associations will have what you’re looking for. Discover how you can ensure that you choose the right one for you. ...
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Handing off your WordPress support and maintenance to an external expert rather than managing it in-house is recommended if you aren’t savvy about WordPress. Trying out something new from online articles and YouTube videos is a bit risky as any issues will affect your site’s user experience and hurt your ...
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Every business wants to enjoy year-over-year growth; so what are the most effective strategies to generate continuous sales? Find out....
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The astounding failure rate of business, before their first year anniversary, indicates that there might be a shortfall in business planning and strategizing for business owners. When you have a roadmap to follow, it becomes easier to evaluate your progress as you go along and improve your organization’s ef...
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A financial model is a representation of the company’s future performance. Use projections, assumptions and formulas to build a business model that calculates how your company will grow. A properly built model can help you communicate with lenders, investors and other stakeholders. This article will explain...
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A business built on a strong foundation is necessary to sustain long term success. Part of a good foundation always includes finances, and successful small businesses always keep cash flow in the back of their mind. Here are our top 5 financial mistakes to avoid when you manage a small business....
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With online sales expected to hit $1 trillion in the U.S. in 2022, the market is rich, but competition is fierce! Crafting a compelling marketing strategy is key if you want to catch the eyes of consumers. ...
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Different customers have different individual needs. Though they may come to you for one particular service, what they need from that service and their added daily value differs from customer to customer. Read more about customer segmentation and why it matters. ...
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Key performance indicators are a crucial way to measure the success of your startup. Defining vital KPIs are a must-have, but they’re also easy to mess up. You need to know how to define the right KPIs to help you build on your data. Here’s how to find the metrics you need to move your startup in the righ...
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Every business needs a vision and mission. This article explores the "WHY" behind Cansulta’s story: our "Reason for being" and our purpose....
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