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News, Advice, and Resources
Stay up to date with the latest tips and news from Cansulta and our expert consultants.
Different customers have different individual needs. Though they may come to you for one particular service, what they need from that service and their added daily value differs from customer to customer. Read more about customer segmentation and why it matters.
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Key performance indicators are a crucial way to measure the success of your startup. Defining vital KPIs are a must-have, but they’re also easy to mess up. You need to know how to define the right KPIs to help you build on your data. Here’s how to find the metrics you need to move your startup in the right direction.
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A complete content marketing system of case studies, white papers and blog posts is the key to B2B marketing strategies that command attention as a thought leader and drive sales.
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To create a better customer experience and give yourself a greater chance of landing sales, you need to take a multifaceted approach to marketing. Explore effective marketing strategies for B2B companies.
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Learn how a content strategy can make your marketing efforts worthwhile. Dig into five elements that help your company gain visibility in your market to drive your business forward.
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Marketing is a broad field, so it’s important to know which specialty to seek out in a marketing communications partner. This will enable you to build finely tuned strategies for marketing and reach your business goals faster.
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Presentations are a big part of what we need to do to keep our teams aligned and communicate the value of our products and services. Some people seem like naturals, while the rest of us struggle to create or deliver presentations that keep anyone’s attention. Sometimes we dread them.
Don’t worry, we have you covered with the 5 keys you need to learn to start designing presentations that get people talking.
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An analytics and data science consultant will empower data-driven decisions at your business. Learn more about an analytics and data science consultant by reading this article.
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Operations consultants do a LOT, but it can be unclear what exactly they do day to day. This article will clear up what Operations consultants do, and how they can help your business.
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Only one in ten teams rate themselves as high-performing. They are held back by a myriad of addressable team limitations - unproductive conflict, being too nice, finger-pointing, lack of accountability, poor meeting habits and ineffective decision making. Here are 7 practices of high-performing teams that boost performance.
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