Description
Sometimes we all get so busy we cannot see the wood from the trees and this can apply to your marketing team. They get so focused on creating content to generate sales leads that they do not evaluate how effective they are. Creating content is expensive so it needs to align with what prospects are looking for. So, how is your marketing team making that decision?
With only 3% of your online prospects ready to purchase today, what is your sales and marketing team doing with the 97% that need nurturing in the sales pipe? Is their budget being wisely invested in the organization and what should the budget really be to achieve the financial goals of the company? The audit will give you these and many other answers.
SCOPE:
- Produce a report on the performance of the marketing department
- Will include 3 x 30-minute meetings with key stakeholders
- Recommendations on how to improve, any knowledge / expertise gabs and next steps
- Consultant will conduct 1 hour meeting on findings and recommendations
DELIVERABLES/OUTPUTS:
- Recommendations presentation (MS PowerPoint exported into PDF, 15 slides)
- Report in MS Word format (5-10 pages) with source data from MS Excel worksheet
TIMING:
This work typically requires 4 weeks to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.
ASSUMPTIONS
- Includes up to 3 rounds of revisions based on Client feedback
- Client will provide constructive feedback and guidance in reviews
- Client will review & accept Deliverables with 7 days of final submission
- Client will provide relevant source materials & data, licensed, company and brand assets & guidelines, etc.
- Client to provide access to Google Analytics, CRM, web data, sales data
- Out-of-scope or additional requests will require a separate Engagement
