$250.00 excluding tax

Brand Identity

Services

  • Marketing

Goal:

  • Plan

Overview

Whether you’re a small startup or massive corporation, establishing a clear brand foundation is critical for success. This customizable approach can help you discover and refine  your brand purpose, vision, mission, values, value proposition, and brand voice.

Georgie Manera
Have questions?Send me a message or book a free consultation.

Description

Finding or updating your brand identity is critical to long-term business success. Together we will develop a tailored approach to get your business back on track.

 

SCOPE:

  • Kickoff session: We will align on your objectives and identify key stakeholders for the project in an initial 1 hour meeting.
  • Working sessions: Following the kickoff, I will work with your core team to understand the current branding challenges, key target audiences, perceived brand strengths and weaknesses, and desired positioning among competitors.
  • Research & Strategy: After understanding the challenges and market dynamics, I will create the initial brand identity requests (can include brand purpose, vision, mission, values, value proposition, and brand voice). 
  • Feedback: I will share the initial brand identity recommendation with your core team in a working session to gather feedback.
  • Recommendation: I will rework and components of the strategy as needed following the feedback sessions to deliver my final brand identity recommendation.

 

DELIVERABLES/OUTPUTS: 

  • Recommended project scope
  • Stakeholder working session findings
  • Draft recommendation presentation
  • Final recommendation presentation

 

TIMING: This work typically requires 4-12 weeks to complete. A specific timeframe for execution will be agreed upon between the Client and Consultant during a preliminary 1-hour consultation.

 

ASSUMPTIONS

  • Includes up to 2 rounds of revisions based on Client feedback
  • Client will provide relevant source materials & data, company brand and assets guidelines, and access to previous market research as needed
  • Client will provide timely feedback and ensure availability for meetings
  • Out-of-scope or additional requests (ex: brand messaging framework) will require a separate Engagement

Additional information

Provider

Georgie M.

Product Type

Expertise

Aim

Vendor Information