Description
Build a stronger crisis communications system with deeper planning, support, and leadership readiness.
Best for
Organizations that need a more developed crisis-communications framework and more consultant support than a Sprint can provide.
Solves
- Response planning needs to go deeper across teams or scenarios.
- Leaders want stronger documentation and message discipline.
- The organization needs more active consultant support in preparation.
Delivery format and timing
Done-for-you (DFY) support over 8–12 weeks, with project initiation typically within 5 business days of purchase.
What is included
- Deeper scenario planning.
- Drafting of response materials.
- Leadership prep sessions.
- Stakeholder communications structure.
- Testing / tabletop-style review support.
- Refinement of escalation and approvals.
Activities / approach
The program supports deeper material development, scenario planning, and leadership preparation than the Sprint version.
Deliverables
- Crisis communications playbook
- Scenario-specific response templates
- Leadership briefing materials
- Internal / external messaging guidance
- Review findings and next-step recommendations
Expected outcomes
- Better crisis readiness across leadership and communications owners.
- Stronger documentation, faster decision-making, and less response confusion.
Possible add-ons / upgrades
- Add-on: Additional high-priority scenario included (starting from $3,000).
- Add-on: Additional 4 weeks of support (starting from $4,000).
- Add-on: Quarterly crisis-readiness review for one year (starting from $5,500).
Client responsibilities / assumptions
- Client provides internal stakeholders and approval owners.
- The client owns legal and operational response decisions.
Out of scope
- 24/7 rapid-response retainer
- Media buying or placement
- Cybersecurity remediation
- Legal defence strategy
Pricing
Starting from $16,000.
Frequently Asked Questions (FAQ)
- How is this different from the sprint?
The program includes deeper scenario development, more consultant-led drafting, and more support preparing leadership and materials. - When does the engagement start?
Project initiation is typically scheduled within 5 business days of purchase, subject to availability. - Can this include multiple scenarios and teams?
Yes, although broader scope may require add-ons. - Is this page the scope of work?
No. This page describes the baseline package scope, with expansions handled through add-ons or follow-on work. A detailed Statement of Work (SOW) will be provided for review and signature before the Program begins.
