Description
Thinking of expanding into a new market or launching a new product? This engagement provides an end-to-end market entry and growth strategy. We combine in-depth research, competitive analysis, and customer insights to design a go-to-market roadmap tailored to your business goals.
Scope:
- Consultant will conduct market research (industry size, trends, and growth opportunities)
- Consultant will conduct a competitor benchmarking and SWOT analysis
- Consultant will develop a customer segmentation and targeting strategy
- Consultant will develop a go-to-market plan
Deliverables/Outputs:
- Comprehensive Market & Competitive Research (15-20 slides)
- Customer segmentation framework
- Go-to-Market Strategy Roadmap with Milestones
- KPI framework for measuring success
Timing:
- This work typically requires 12-16 weeks to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.
Assumptions:
- Limited to 1 target market or product line
- Includes up to 3 rounds of revisions based on Client feedback for each deliverable
- Client will provide constructive feedback and guidance in reviews
- Client will provide a list of top 3 competitors they would like to include
- Up to 5 competitor brands included in benchmarking
- Client will review & accept Deliverables with 3 days of final submission
- Client will provide relevant source materials & data, licensed, company and brand assets & guidelines, etc.
- This engagement is focused on brand strategy and positioning, not graphic design execution
- Implementation support beyond strategy is available as a separate engagement
- Out-of-scope or additional requests will require a separate Engagement
