Phase 1: Strategy & Concept
In the first phase, we’ll develop an on-brand strategic approach and define the podcast concept.
This 1-1.5 hour collaborative session led by our Brand Strategist and supported by our Podcast Consultant will explore who you are, what you stand for, and why your audience should care.
What unique story could you tell, what unique perspective could you provide, so that other organizations can’t compete? Why WEConnect and not CHIEF (or any other player in the space)?
Equipped with these answers, we’ll begin the work of articulating the vision for the podcast.
We’ll develop a savvy, compelling name for the show and an elevator pitch (an irresistible nutshell descriptor of the concept, perfect for Board meetings and cocktail parties alike).
We’ll collaborate to build the business rationale and identify the key metrics that will be used to measure the effectiveness and success of the pilot, based on the identified strategic objectives.
The final Concept Blueprint will include the podcast title, description and metadata, and artwork for publication, all based on relevant and current research.
Phase 2: Pilot Episode Execution
Once the concept and promise are elaborated, we’ll move to episode planning and production. Our Podcast Consultant will work with the WEConnect team to plan and coordinate with hosts and guests, overseeing all aspects of technical production.
We will first supervise the recording process, ensuring that both host and guests properly record their audio and upload it for editing purposes. Our Podcast Consultant will then move into the editing and production phase, ensuring the highest possible quality of the recorded audio, and finally distribute the finished episode to all identified podcast sites by creating an RSS feed.
Additional materials such as a transcript and show notes will also be provided.
SCOPE OF WORK
Cansulta will provide the strategy, creative direction, and production services to support WEConnect International in the development of a pilot podcast episode.
In order to complete this mandate, Cansulta will provide the following services:
- lead the Discovery session and brainstorming discussion(s)
- develop the podcast concept and Blueprint
- create a production plan and a podcast outline
- identify and coach participating talent (host, guests, etc.)
- provide equipment and software recommendations/training
- oversee the setup, recording, and editing process
- produce the final product
- provide artwork
- update podcast based on feedback
- load podcast onto all identified podcasting sites
- contribute to the Lessons Learned document
- project management