$10,000.00 excluding tax

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Employee Value Proposition


  • Human Resources
  • Leadership
  • Startups


  • Launch
  • Plan
  • Solve


Articulate your employee value proposition to better attract and engage top talent.

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From John R
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Constant change within the competitive talent landscape including demographic shifts has forced organizations to take a more disciplined approach to the way employment relationships are managed to meet their business objectives.

An employee value proposition (EVP) will lay the foundation for consistent employee experiences and enable cohesion with talent acquisition strategies. It will also ensure an organization has the right tools to not only attract and retain top talent but more importantly continue to support its business outcomes.


  • Objectives discussion with leadership – establish project parameters
  • Research and insights
  • Focus groups
  • Leadership interviews
  • Inventory of people, programs and policies
  • Gather and conduct internal research
  • External market research
  • Competitive landscape analysis
  • Diagnosis of employee engagement survey metrics


  • Synthesize data – Identify key activation and engagement drivers/competitive analysis
  • Develop message framework and key attractions factors
  • Create a crystalized statement that answers: What’s in it for me to join?
  • Creative expression concepts to bring the EVP to life
  • Recommendation to activate the EVP


This work typically requires 3-6 months to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.


Starting from $10,000 USD.

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John R.