The marketing plan is the missing link between the strategic direction of the business and the delivery of results. It is the glue that connects everything together and ensures that the right activity is taking place, at the right time, to the right audience through the right channels.
If you have ever felt that you are trying loads of different things on an ad-hoc basis and not really knowing what is and isn’t working, then that is a clear sign that you are lacking a marketing plan. Similarly, if you feel that the activities you are doing are very insular and potentially conflicting with other areas of the business, you are lacking a clear strategy.
When you have a business strategy, marketing strategy and marketing plan lined up in perfect harmony – that is when the magic happens. That is when the individual activities you are doing on a daily basis are feeding into the bigger picture of where the business is going and starts to deliver much greater returns on the investment made.
Here are our 5 key reasons why a marketing plan is so critical….
- Provides a clear FOCUS
- Enables you to plan and manage resources effectively
- A marketing plan provides transparency
- A marketing plan ensures consistency
- A marketing plan provides clarity