Description
Focus Area: Mental Health and Addiction Recovery Awareness
Scope:
- This foundational phase focuses on building a strong, research-informed base for a Mental Health and Addiction Recovery Awareness initiative. It includes defining your narrative, identifying your audience, and pinpointing the core mental health challenges you aim to address.
Assumptions:
- Clarify your story, audience, and core message
- Identify top mental health challenges you want to address
- Design your Community Needs Research strategy
Deliverables:
- Vision + Values Document
- Draft Messaging/Story Brand
- Community Research Plan (interview guide, outreach list, timeline)
