$11,250.00 excluding tax

Product-Market Fit Analysis


  • Business Strategy


  • Grow
  • Launch
  • Plan


An exploratory analysis intended to be a cross-sectional or "as of today" analysis of a Client's fit within its declared or desired market(s).

Mark Wesson
From Mark W
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A Product-Market Fit Analysis is not a competitor analysis but a product-specific look at current product state and the state of the market that Client desires to purchase it. Preferences, philosophies, economic behavior habits, etc. may be explored at Client request.


  • Consultant will review Client’s product of interest for its features and comparison to similar and dissimilar products widely available in Client’s chosen commercial geographies.
  •  Consultant will develop a Product Analysis report with findings and key recommendations.
  • Includes 1 or 2 live meetings/collaborative working sessions of 120 minutes (if 1) or 60 minutes (if 2).


  • Key Findings and Recommendations presentation (MS PowerPoint exported into PDF, 1-5 slides)
  • Accompanying MS Excel source data file.


  • This work typically requires 3-4 weeks to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.


  •  Includes up to 2 rounds of revisions based on Client feedback.
  •  Client will provide constructive feedback and guidance in reviews of meeting proceedings and for project deliverables.
  • Client will review & accept Deliverables with 5 days of final submission.
  • Client will provide relevant source materials & data, licensed, company and brand assets & guidelines, etc.
  • Out-of-scope or additional requests will require a separate Engagement.



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