Description
You can do this on your own! Before you purchase, watch this video for the DIY instructions.
Ed Kang normally charges $5,000 per engagement to establish a go-to market strategy. But by using Cansulta associates trained by Ed, you can get started with a 10% investment of the normal cost.
OBJECTIVE: Brainstorm and Test One Marketing Channel Before Committing to a Strategy
KEY RESULTS:
- Brainstorm all possible channels
- Pick three probable channels
- Test channels (ex: LinkedIn outreach sequence or Facebook ad campaign)
- Pick the one that works
SCOPE:
- Includes up to 10 hours from an associate consultant
- Does not include the cost of the channel test (ex: Google Ads)
- Final report with analysis and recommendations for one channel
- Associates are trained and supervised by Ed Kang
- 100% refund guarantee available up until after the kick-off meeting
- No refunds, exchanges or price changes after the kick-off meeting
PROCESS:
Use your bank of associate consulting hours for any step. The more you do yourself, the more hours can be used for strategic execution. More hours are available by purchase to test one channel only.
- Kick-off meeting (30 min.)
- Establish customer personas/archetypes
- Brainstorm ideas for all possible channels
- Select three channels to test
- Test one channel based on a pre-approved budget
- Measure results and interpret data
- Make the final determination and recommendation
- Project completion meeting (30 min.)
If you would like to test another channel, a new project purchase is necessary.
