$14,000.00 excluding tax

Message me to tailor this solution to your needs

WHY YOU?: The Indispensable Brand Blueprint


  • Marketing


  • Launch
  • Plan


Positioning your company for launch, investment or growth?  This essential and foundational work will charge your brand with meaning, delivering the strategic insights and compelling language to talk about the value you provide, as only you can provide it.

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Katherine Gougeon v22
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Do strangers’ eyes ever glaze over when you talk about your business in social settings? Is it a challenge getting potential clients to understand what makes your product or service so special, urgent and necessary? Do you have trouble converting the all-important first meeting with investors into the absolutely essential second meeting? Is attracting A-level talent in a competitive market a struggle?

I help you uncover – and lead with – the undeniable reason your most important audiences should choose you over anyone else.

Rather than producing a staid, 40-page ‘strategy’ document that will gather dust in a desk drawer, the work we do together will come to life as a professionally designed STRATEGIC PITCH DECK. So the next time a potential client, employee or investor asks Why You and not your competitor?, you’ll have the bulletproof (and instantly sharable) answer at the ready.

This indispensable foundational content will also inform and inspire all your marketing and communications efforts moving forward, providing the strategic insights and compelling language to talk about the meaningful value you provide, as only you can provide it.


  • Review of background materials (as provided by Client)
  • Consultant will host a 90-120 minute Discovery session with key stakeholder(s) to uncover intel and insights about the industry, the business and the competition. (Max: 3 stakeholders)
  • Emails, informal calls and brain-pickings as needed

Professionally designed STRATEGIC PITCH DECK (PDF) featuring the foundational elements of your brand story: mission, promise, reasons to believe and elevator pitch

TIMING: This work typically requires 4-6 weeks to complete, depending on the complexity of your business and number of stakeholders involved. A specific timeframe for execution will be agreed between Client and Consultant after purchase.


  • Includes up to TWO rounds of revisions based on Client’s consolidated feedback
  • Client will provide constructive feedback and guidance in reviews
  • Client will review & accept Deliverables within 10 business days of final submission
  • Client will provide relevant source materials & data, licensed, company and brand assets & guidelines, etc.
  • Out-of-scope or additional requests will require a separate Engagement

PRICE: Starting at $14,000 USD (depending on size and complexity of company)

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Katherine G.


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