Angela Insalaco updated

About Me

Location
Florida, USA
Languages
English

I help small businesses narrow their focus and create messages that resonate with their clients and customers. Are you crafting your products and messages with your audience in mind?

As a former client-side marketer who specializes in Integrated Marketing Communications, I believe in looking at my clients’ organizations from a holistic perspective. Does their message resonate both inside and outside of the organization? Are the right people in the right roles?  Is their marketing strategy defined or are they jumping on every tactical bandwagon?

I help my clients get hyper-focused on creating offerings and messages that resonate. From validating an idea and starting up, to marketing, I’m with my clients every step of the way.

5.00 rating from 2 reviews
Have you worked with Angela before?
Leave a review
5.00 rating from 2 reviews
Have you worked with Angela before?
Leave a review

Experience

Recent Work

  • Helped a small business client narrow client offerings resulting in a $15k increase in the first quarter following these changes.
  • Served as internal liaison to external creative vendors (agencies, PR firms, Videographers, photographer, etc) for Educational Consulting Firm as part of a corporate rebrand. 
  • Reviewed and created a marketing and sales strategy and tactical plan for a manufacturing business that had been stalled in sales for 20 years.
  • Coordinated corporate strategy plan for legal settlement administration firm.
  • Successfully consulted and coached multiple small businesses in a variety of industries including SaaS, Manufacturing, Food & Beverage, and Professional Services affected by the coronavirus pandemic on how to pivot their offerings to stay afloat.
  • Oversaw all marketing initiatives across three continents.
  • Helped a SaaS firm, in the Seed Round Funding Stage, refine its target market.

Notable Career History

  • President – Strategic Tactics Consulting Group, LLC –  4 years
  • Adjunct Instructor – University of North Florida – 2 years
    •  Taught Classes in Entrepreneurship
  • CARES Act Consultant – Small Business Development Center – 1 year
    • Part-time role helping small businesses affected by the Coronavirus pandemic
  • Director, Global Integrated Marketing – Lexicon Relocation – 1+ years
    • Oversaw all external marketing initiatives across three continents.
  • Senior Marketing Manager – The Garden City Group, Inc. – 8 years
    • Reported to CEO and President
    • Managed all aspects of corporate marketing

Qualifications

Education & Professional Development

  • MBA – Quinnipiac University
  • Bachelor of Science – Marketing Communications – Quinnipiac University
  • Professional Certifications – American Marketing Association 
    • Email Marketing
    • Social Media Marketing
    • Mobile Marketing
    • Web & Digital Analytics
    • Digital Content Marketing
    • Online Advertising

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

  • Helped a small business client narrow client offerings resulting in a $15k increase in the first quarter following these changes.
  • Served as internal liaison to external creative vendors (agencies, PR firms, Videographers, photographer, etc) for Educational Consulting Firm as part of a corporate rebrand. 
  • Reviewed and created a marketing and sales strategy and tactical plan for a manufacturing business that had been stalled in sales for 20 years.
  • Coordinated corporate strategy plan for legal settlement administration firm.
  • Successfully consulted and coached multiple small businesses in a variety of industries including SaaS, Manufacturing, Food & Beverage, and Professional Services affected by the coronavirus pandemic on how to pivot their offerings to stay afloat.
  • Oversaw all marketing initiatives across three continents.
  • Helped a SaaS firm, in the Seed Round Funding Stage, refine its target market.

Notable Career History

  • President – Strategic Tactics Consulting Group, LLC –  4 years
  • Adjunct Instructor – University of North Florida – 2 years
    •  Taught Classes in Entrepreneurship
  • CARES Act Consultant – Small Business Development Center – 1 year
    • Part-time role helping small businesses affected by the Coronavirus pandemic
  • Director, Global Integrated Marketing – Lexicon Relocation – 1+ years
    • Oversaw all external marketing initiatives across three continents.
  • Senior Marketing Manager – The Garden City Group, Inc. – 8 years
    • Reported to CEO and President
    • Managed all aspects of corporate marketing

Education & Professional Development

  • MBA – Quinnipiac University
  • Bachelor of Science – Marketing Communications – Quinnipiac University
  • Professional Certifications – American Marketing Association 
    • Email Marketing
    • Social Media Marketing
    • Mobile Marketing
    • Web & Digital Analytics
    • Digital Content Marketing
    • Online Advertising

Angela's Store

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Reviews

  • Chrissy D
    5 out of 5

    I can enthusiastically recommend Angela. She helped me turn around my struggling company. When we met through the SBDC, my service list was long and confusing to potential clients. She was able to help me identify and prioritize the services where I provided the highest value. Angela's advice resulted in a growth of $15k within one quarter and I continue to implement her suggestions to this day. Angela is a genuine leader who brings out success in others. She is adept at communicating change in a way that is easy to understand and implement.

  • Edward G
    5 out of 5

    I absolutely recommend Angela. Angela is not only very knowledgeable in her specialty fields, but couples that knowledge with very effective communication skills. She is customer focused like a laser. She is assertive in her recommendations, providing scores of rationale and proof to back them up. In addition to the above, Angela wraps all of those skills and traits around a person who is truly passionate about her deliverables and the execution thereof.

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