Angela Insalaco updated
5.00 rating from 2 reviews
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Languages
English
Location
Florida, USA
Regions
Global
Time Zone
Eastern Time
Credentials
Master of Business Administration (MBA)
Expertise
Business Strategy, Communications, Leadership, Marketing

Expertise

Business Strategy
Communications
Leadership
Marketing

I help small businesses narrow their focus and create messages that resonate with their clients and customers. Are you crafting your products and messages with your audience in mind?

As a former client-side marketer who specializes in Integrated Marketing Communications, I believe in looking at my clients’ organizations from a holistic perspective. Does their message resonate both inside and outside of the organization? Are the right people in the right roles?  Is their marketing strategy defined or are they jumping on every tactical bandwagon?

I help my clients get hyper-focused on creating offerings and messages that resonate. From validating an idea and starting up, to marketing, I’m with my clients every step of the way.

Education & Professional Development

  • MBA – Quinnipiac University
  • Bachelor of Science – Marketing Communications – Quinnipiac University
  • Professional Certifications – American Marketing Association 
    • Email Marketing
    • Social Media Marketing
    • Mobile Marketing
    • Web & Digital Analytics
    • Digital Content Marketing
    • Online Advertising

 Notable Career History

  • President – Strategic Tactics Consulting Group, LLC –  4 years
  • Adjunct Instructor – University of North Florida – 2 years
    •  Taught Classes in Entrepreneurship
  • CARES Act Consultant – Small Business Development Center – 1 year
    • Part-time role helping small businesses affected by the Coronavirus pandemic
  • Director, Global Integrated Marketing – Lexicon Relocation – 1+ years
    • Oversaw all external marketing initiatives across three continents.
  • Senior Marketing Manager – The Garden City Group, Inc. – 8 years
    • Reported to CEO and President
    • Managed all aspects of corporate marketing

  • Helped a small business client narrow client offerings resulting in a $15k increase in the first quarter following these changes.
  • Served as internal liaison to external creative vendors (agencies, PR firms, Videographers, photographer, etc) for Educational Consulting Firm as part of a corporate rebrand. 
  • Reviewed and created a marketing and sales strategy and tactical plan for a manufacturing business that had been stalled in sales for 20 years.
  • Coordinated corporate strategy plan for legal settlement administration firm.
  • Successfully consulted and coached multiple small businesses in a variety of industries including SaaS, Manufacturing, Food & Beverage, and Professional Services affected by the coronavirus pandemic on how to pivot their offerings to stay afloat.
  • Oversaw all marketing initiatives across three continents.
  • Helped a SaaS firm, in the Seed Round Funding Stage, refine its target market.

  • Business Strategy
  • Strategic Planning
  • Communications
  • Content and Copy
  • Content Strategy
  • Communications Strategy
  • Leadership
  • Business coaching
  • Decision-making
  • People management
  • Building a high-performing team
  • Building a cross-functional team
  • Marketing
  • Market research
  • Target Market and Competitive Audits

Angela's Store

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