Beatrice Lugano
5.00 rating from 1 reviews
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English, French, German, Italian
Time Zone
Central European Standard Time (CET)
Business Strategy, Communications, Finance, Human Resources, Leadership, Marketing, Operations, Product & Design, Sales & eCommerce

I am a growth-focused professional with proven experience in marketing and business development with a focus on research of business model transformation. I am well-versed in delivering innovative ideas on new programs to enhance efficiency, analyze results, determine event attendance, and produce profit. I am capable of defining business missions, and integrating resource strengths to deliver impeccable performances. I have proven skills in delivering high-quality customer service and strengthening relationships with business clients. I have a Masters in Business and Life Coaching.

Education & Professional Development

  • Deutsche Schule Mailand – Language School
  • NaBa (Nuova Accademia di Belle Arti) – Art Direction and Marketing
  • Accademia della Felicità – Coaching School
  • Academy of Light, Awareness and Arts  – Counselling School

Notable Career History

  • Photo Consultants – Fashion Photographer 1997 – 2003
  • DLight – Director of the Operations, Photographer and CEO 2000 – 2008
  • Gruppo Anima – Event coordinator, Marketing Executive 2009 – 2010
  • Independent Consultant and Visual Designer since 2010

This is a testimonial of Gaia Arrigoni, she is a nutritional coach. I helped her in the communication, social media and marketing of her brand: La Cucina Verde.

“She is a whole professional, 360 degrees competent in the communication, social media, and marketing environment, branding included.

She has particular attention and care in building projects with the client, in helping enhance the positive aspects and dissolve and improve the critical ones.

Helps in bringing clarity and making the message effective to make the product visible.

She is punctual and precise in every request and goal deadline and supports the client in solving problems.

She has a holistic view of the client approach and of the products to promote, added to that she is very generous in explaining and teaching, and she is an empathetic and sympathetic person. Working with her is a pleasure, it seems to have known her since forever and puts people at ease.”

  • Business Strategy
  • Startups
  • Business transformation
  • Process engineering
  • Workflow planning and mapping
  • Innovation
  • Pursuing new market opportunities
  • Ecosystem Mapping
  • Business analysis
  • Operating a business
  • Communications
  • Content and Copy
  • Content Strategy
  • Email Copy
  • UX Writing
  • Sales Copy
  • Business Names & Slogans
  • eLearning content
  • Translation
  • Communications Strategy
  • Finance
  • Financial Planning & Analysis
  • Break-even strategy
  • Business modelling
  • Human Resources
  • Culture
  • Mission and purpose
  • Learning & Development (L&D)
  • Learning Program / Curriculum Design
  • In-person Workshop Design and Delivery
  • In-person and virtual Workshop facilitation
  • eLearning Design
  • eLearning Development
  • Instructional video development
  • Voice over
  • Webinar Design and Delivery
  • Leadership
  • Business coaching
  • Team & Group Coaching
  • Leader effectiveness
  • Team Performance
  • Feedback
  • Decision-making
  • Avoiding burnout
  • Time management
  • Coaching
  • Life Coaching
  • Career Coaching
  • Leadership Coaching
  • People management
  • Helping teams work remotely
  • Inspiring performance
  • Building a high-performing team
  • Building a cross-functional team
  • Promoting horizontal, collaborative opportunities
  • Giving feedback
  • Marketing
  • Branding
  • Value Foundations
  • Brand Storytelling
  • Brand Strategy
  • Brand Identity
  • Brand management
  • Market research
  • Focus groups
  • Target Personas
  • Competitive Audit
  • Search Engine Optimization (SEO)
  • SEO keyword research
  • Social media marketing
  • Organic content (own feed)
  • Promoted content
  • Email marketing
  • Platforms and software
  • Budget & Planning
  • Marketing budget
  • Campaign planning
  • Digital marketing strategy
  • Affiliate marketing
  • Operations
  • Operational strategy & planning
  • Product & Design
  • Creative
  • Creative-concepts
  • Sales & eCommerce
  • Sales strategy
  • Selling domestically
  • Selling internationally
  • B2B Sales
  • B2C Sales
  • Lead generation
  • Customer relationship management
  • CRM systems
  • E-Commerce
  • Store Management
  • Product descriptions
  • Product Research
  • Sales optimization
  • Marketing assessment

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