Georgie Manera

About Me

Location
Pennsylvania, USA
Languages
English

I build brands that are authentic, versatile, and memorable. Whether you’re looking to bring a new product to market, overhaul your brand identity, or get back in touch with your core consumers, I would love to help your team unlock brand growth. My brand management experiences span both startup and legacy global companies across the Project Management, Financial Services, Consumer Goods, and Technology industries.

I value transparency, creative problem solving, and a solution-oriented mindset. I believe in the power of stories and I know the importance of keeping a consumer-centric strategy at the heart of every business challenge.

5.00 rating from 2 reviews
Have you worked with Georgie before?
Leave a review
5.00 rating from 2 reviews
Have you worked with Georgie before?
Leave a review

Experience

Recent Work

Full company rebrand

  • Separate company and product identities were becoming detrimental to this client in market, so I worked to consolidate under a new brand identity and execute a rebrand strategy
  • Scope included category research, competitive analysis, brand architecture, brand nomenclature, visual identity direction, and brand positioning

Influencer Program Launch

Project Sample – Influencer Program Launch.pdf

  • Brand wanted to launch their first ever influencer effort, so I built an “always on” program from the ground up
  • Scope included project budget, creator strategy, content briefs, content calendars, 3 year roadmap, & KPIs

Qualifications

Notable Career History

Before starting my current role as Brand Marketing Manager at a tech startup, I worked for Johnson & Johnson across several Marketing and Sales positions.

Johnson & Johnson, 2017 – 2022             

  • Associate Brand Manager, Listerine®
  • Assistant Brand Manager, Aveeno®
  • Customer Strategy Analyst, Neutrogena®
  • Assistant Brand Manager, Vogue International Haircare
  • Consumer Marketing, JOHNSON’S® Baby
  • Consumer Marketing, RoC® Skincare

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

Full company rebrand

  • Separate company and product identities were becoming detrimental to this client in market, so I worked to consolidate under a new brand identity and execute a rebrand strategy
  • Scope included category research, competitive analysis, brand architecture, brand nomenclature, visual identity direction, and brand positioning

Influencer Program Launch

Project Sample – Influencer Program Launch.pdf

  • Brand wanted to launch their first ever influencer effort, so I built an “always on” program from the ground up
  • Scope included project budget, creator strategy, content briefs, content calendars, 3 year roadmap, & KPIs

Notable Career History

Before starting my current role as Brand Marketing Manager at a tech startup, I worked for Johnson & Johnson across several Marketing and Sales positions.

Johnson & Johnson, 2017 – 2022             

  • Associate Brand Manager, Listerine®
  • Assistant Brand Manager, Aveeno®
  • Customer Strategy Analyst, Neutrogena®
  • Assistant Brand Manager, Vogue International Haircare
  • Consumer Marketing, JOHNSON’S® Baby
  • Consumer Marketing, RoC® Skincare

Georgie's Store

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Reviews

  • Charley C
    5 out of 5

    Georgie is an incredibly hard worker, creative and intelligent. Have tried to hire her for every role I have had since she worked with me.

  • Devon S
    5 out of 5

    Georgie is one of the brightest, most diligent partners and teammates I've had. I was consistently impressed with her ability to balance strategy and execution, her strength with data analysis and presentation, and her emotional intelligence and responsiveness. She is a true star, and she is also kind, funny, and a joy to work with.

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