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Georgie Manera

Brand Marketing Consultant

Helping businesses create authentic brand strategies and win with their core consumers

Languages

English

Location

Pennsylvania, USA

Time Zone

  • Eastern

Credentials

  • Bachelor of Science in Business Administration (BSc)

Expertise

Communications Marketing Business Strategy Sales & eCommerce Product & Design

I build brands that are authentic, versatile, and memorable. Whether you’re looking to bring a new product to market, overhaul your brand identity, or get back in touch with your core consumers, I would love to help your team unlock brand growth. My brand management experiences span both startup and legacy global companies across the Project Management, Financial Services, Consumer Goods, and Technology industries.

I value transparency, creative problem solving, and a solution-oriented mindset. I believe in the power of stories and I know the importance of keeping a consumer-centric strategy at the heart of every business challenge.

Notable Career History

Before starting my current role as Brand Marketing Manager at a tech startup, I worked for Johnson & Johnson across several Marketing and Sales positions.

 

Johnson & Johnson, 2017 – 2022             

  • Associate Brand Manager, Listerine®
  • Assistant Brand Manager, Aveeno®
  • Customer Strategy Analyst, Neutrogena®
  • Assistant Brand Manager, Vogue International Haircare
  • Consumer Marketing, JOHNSON’S® Baby
  • Consumer Marketing, RoC® Skincare

Full company rebrand

  • Separate company and product identities were becoming detrimental to this client in market, so I worked to consolidate under a new brand identity and execute a rebrand strategy
  • Scope included category research, competitive analysis, brand architecture, brand nomenclature, visual identity direction, and brand positioning

 

Influencer Program Launch

Project Sample – Influencer Program Launch.pdf

  • Brand wanted to launch their first ever influencer effort, so I built an “always on” program from the ground up
  • Scope included project budget, creator strategy, content briefs, content calendars, 3 year roadmap, & KPIs

  • Communications
  • Content and Copy
  • Content Strategy
  • Email Copy
  • Sales Copy
  • Business Names & Slogans
  • Technical writing
  • Communications Strategy
  • Communications Guide
  • Messaging Bible
  • Presentations
  • Presentation Training
  • Marketing
  • Branding
  • Value Foundations
  • Brand Storytelling
  • Brand Strategy
  • Brand Identity
  • Brand management
  • Market research
  • Focus groups
  • Target Personas
  • Competitive Audit
  • Custom / Analyst research
  • Media evaluation
  • Social media marketing
  • Organic content (own feed)
  • Promoted content
  • Paid digital marketing
  • Sponsored content
  • Email marketing
  • Platforms and software
  • Budget & Planning
  • Marketing budget
  • Campaign planning
  • Digital marketing strategy
  • Traditional marketing
  • Direct mail
  • TV/Broadcast
  • Digital advertising
  • Affiliate marketing
  • Influencer marketing
  • Media & Public Relations
  • Press Releases
  • Business Strategy
  • Startups
  • Business transformation
  • Process re-engineering
  • Transformation Strategy & Roadmap
  • Innovation
  • Pursuing new market opportunities
  • Ecosystem Mapping
  • Analytics & Data Science
  • Dashboards
  • Visualizations
  • Custom KPIs and Indicators
  • Stakeholder Management
  • Business analysis
  • Brand
  • Brand Strategy
  • Brand Messaging
  • Brand Storytelling
  • Strategic Planning

Show more

I build brands that are authentic, versatile, and memorable. Whether you’re looking to bring a new product to market, overhaul your brand identity, or get back in touch with your core consumers, I would love to help your team unlock brand growth. My brand management experiences span both startup and legacy global companies across the Project Management, Financial Services, Consumer Goods, and Technology industries.

I value transparency, creative problem solving, and a solution-oriented mindset. I believe in the power of stories and I know the importance of keeping a consumer-centric strategy at the heart of every business challenge.

Notable Career History

Before starting my current role as Brand Marketing Manager at a tech startup, I worked for Johnson & Johnson across several Marketing and Sales positions.

 

Johnson & Johnson, 2017 – 2022             

  • Associate Brand Manager, Listerine®
  • Assistant Brand Manager, Aveeno®
  • Customer Strategy Analyst, Neutrogena®
  • Assistant Brand Manager, Vogue International Haircare
  • Consumer Marketing, JOHNSON’S® Baby
  • Consumer Marketing, RoC® Skincare

Full company rebrand

  • Separate company and product identities were becoming detrimental to this client in market, so I worked to consolidate under a new brand identity and execute a rebrand strategy
  • Scope included category research, competitive analysis, brand architecture, brand nomenclature, visual identity direction, and brand positioning

 

Influencer Program Launch

Project Sample – Influencer Program Launch.pdf

  • Brand wanted to launch their first ever influencer effort, so I built an “always on” program from the ground up
  • Scope included project budget, creator strategy, content briefs, content calendars, 3 year roadmap, & KPIs

  • Communications
  • Marketing
  • Business Strategy

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