Jon Goddard

About Me

Location
Utah, USA
Languages
English

I help startups and small businesses craft the strategies they need to grow their businesses. I get excited about understanding target customers, carving out a niche in a market, honing value propositions, building successful go-to-market strategies, crafting excellent stories, and launching products that truly meet customers’ needs.

I love working with scrappy teams focused on getting things done quickly and efficiently. I have taken many new products from concept to launch. While I have experience across most traditional marketing channels, I particularly enjoy employing unique digital marketing strategies and unconventional marketing tactics to get you the right customers at a great price.

If you are a small business looking to launch a new product or brand, improve your growth trajectory, or tackle a difficult strategy problem, I’d love to chat with you.

5.00 rating from 3 reviews
Have you worked with Jon before?
Leave a review
5.00 rating from 3 reviews
Have you worked with Jon before?
Leave a review

Experience

Recent Work

Marketing Strategy

  • Built a marketing team and strategy for an outdoor products company that has resulted in hundreds of millions of dollars of sales through some of the world’s largest retailers (e.g. Amazon, Walmart, Target, Sam’s Club, Lowe’s, Dick’s Sporting Goods, etc.)
  • Improved brand image through the creation of YouTube videos that have garnered over 1M views

New Products/Brands

  • Conducted focus groups, interviews, and surveys in 18 global markets to drive consumer insights, which I used to create a new product line that has been launched in over 20 markets and has generated millions of dollars in revenue.
  • Developed a new dietary supplement brand, product strategy, messaging, marketing assets, and website content as a consultant for a skin care and accessory company

Startups

  • Built and pitched a startup to a committee of well known VCs and obtained funding
  • Conducted market research and customer validation studies to greenlight the founding of multiple consumer product startups

Qualifications

Education & Professional Development

  • MBA | Entrepreneurship Emphasis | Brigham Young University’s Marriott School of Business
  • B.S. Business Management | Marketing Emphasis | Brigham Young University’s Marriott School of Business
  • Vice President and Board Member of the Kiwanis Club
  • International Volunteer Representative and Financial Clerk for the Church of Jesus Christ of Latter-day Saints in Concepción, Chile

Notable Career History

  • CEO and Co-Founder, Darwin Sofas, 2022
  • CEO and Co-Founder, Trace Wellness, 2021-2022
  • Marketing Consultant, Think Goodness, 2021
  • Global Brand Manager, Nu Skin Enterprises, 2017-2020
  • Merchandising and Marketing Manager, Skywalker Holdings, 2014-2017

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

Marketing Strategy

  • Built a marketing team and strategy for an outdoor products company that has resulted in hundreds of millions of dollars of sales through some of the world’s largest retailers (e.g. Amazon, Walmart, Target, Sam’s Club, Lowe’s, Dick’s Sporting Goods, etc.)
  • Improved brand image through the creation of YouTube videos that have garnered over 1M views

New Products/Brands

  • Conducted focus groups, interviews, and surveys in 18 global markets to drive consumer insights, which I used to create a new product line that has been launched in over 20 markets and has generated millions of dollars in revenue.
  • Developed a new dietary supplement brand, product strategy, messaging, marketing assets, and website content as a consultant for a skin care and accessory company

Startups

  • Built and pitched a startup to a committee of well known VCs and obtained funding
  • Conducted market research and customer validation studies to greenlight the founding of multiple consumer product startups

Education & Professional Development

  • MBA | Entrepreneurship Emphasis | Brigham Young University’s Marriott School of Business
  • B.S. Business Management | Marketing Emphasis | Brigham Young University’s Marriott School of Business
  • Vice President and Board Member of the Kiwanis Club
  • International Volunteer Representative and Financial Clerk for the Church of Jesus Christ of Latter-day Saints in Concepción, Chile

Notable Career History

  • CEO and Co-Founder, Darwin Sofas, 2022
  • CEO and Co-Founder, Trace Wellness, 2021-2022
  • Marketing Consultant, Think Goodness, 2021
  • Global Brand Manager, Nu Skin Enterprises, 2017-2020
  • Merchandising and Marketing Manager, Skywalker Holdings, 2014-2017

Jon's Store

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Services

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Reviews

  • Collette C
    5 out of 5

    Jon has excellent articulation with the ability to communicate vision with passion and clarity. He is rigorous in his research to intimately understand the industry, category and target consumer for confident strategic management of his portfolio. While at Nu Skin, Jon identified both quick, easy product updates and long-term strategic positioning adjustments to effectively grow our business. One such example is the updated blue light protection claim and marketing of our Eye Formula. Jon identified a trending consumer need and without needed formulation/ingredient changes was able to add the claim to our Eye Formula. He led a Junior Marketing Manager and a team of Designers to create new marketing assets and a demonstration tool to effectively illustrate the new blue light claim. In the initial month of the campaign, our sales of Eye Formula in the United States increased 137% and has since sustained a double-digit increase in revenue. Jon works comfortably and confidently with Executive and entry-level professionals. He is strategic and business-minded with a passion and drive for marketing.

  • J.Travis H
    5 out of 5

    I recommend Jon for marketing related skills and knowledge. He was a great asset to our company while employed and has only gained more experience, knowledge and skills since then. Jon is well organized, strategic minded, well spoken with thoughtful ideas, trusting, and reliable.

  • Jason K
    5 out of 5

    John is thorough, kind, honest, clear about his objectives and profoundly committed to keeping his word.

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