Jon Goddard
5.00 rating from 3 reviews
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Languages
English
Location
Utah, USA
Regions
Global
Time Zone
Mountain Time
Credentials

Entrepreneurship Emphasis (MBA),
Business Management, Marketing Emphasis (BS),
Focus and Foundations Certificates, Pragmatic Institute

Expertise
Business Strategy, Leadership, Marketing, Product & Design, Sales & eCommerce

I help startups and small businesses craft the strategies they need to grow their businesses. I get excited about understanding target customers, carving out a niche in a market, honing value propositions, building successful go-to-market strategies, crafting excellent stories, and launching products that truly meet customers’ needs.

I love working with scrappy teams focused on getting things done quickly and efficiently. I have taken many new products from concept to launch. While I have experience across most traditional marketing channels, I particularly enjoy employing unique digital marketing strategies and unconventional marketing tactics to get you the right customers at a great price.

If you are a small business looking to launch a new product or brand, improve your growth trajectory, or tackle a difficult strategy problem, I’d love to chat with you.

Education & Professional Development

  • MBA | Entrepreneurship Emphasis | Brigham Young University’s Marriott School of Business
  • B.S. Business Management | Marketing Emphasis | Brigham Young University’s Marriott School of Business
  • Vice President and Board Member of the Kiwanis Club
  • International Volunteer Representative and Financial Clerk for the Church of Jesus Christ of Latter-day Saints in Concepción, Chile

 

Notable Career History

  • CEO and Co-Founder, Darwin Sofas, 2022
  • CEO and Co-Founder, Trace Wellness, 2021-2022
  • Marketing Consultant, Think Goodness, 2021
  • Global Brand Manager, Nu Skin Enterprises, 2017-2020
  • Merchandising and Marketing Manager, Skywalker Holdings, 2014-2017

Marketing Strategy

  • Built a marketing team and strategy for an outdoor products company that has resulted in hundreds of millions of dollars of sales through some of the world’s largest retailers (e.g. Amazon, Walmart, Target, Sam’s Club, Lowe’s, Dick’s Sporting Goods, etc.)
  • Improved brand image through the creation of YouTube videos that have garnered over 1M views

 

New Products/Brands

  • Conducted focus groups, interviews, and surveys in 18 global markets to drive consumer insights, which I used to create a new product line that has been launched in over 20 markets and has generated millions of dollars in revenue.
  • Developed a new dietary supplement brand, product strategy, messaging, marketing assets, and website content as a consultant for a skin care and accessory company

 

Startups

  • Built and pitched a startup to a committee of well known VCs and obtained funding
  • Conducted market research and customer validation studies to greenlight the founding of multiple consumer product startups

  • Business Strategy
  • Startups
  • Innovation
  • Pursuing new market opportunities
  • Business analysis
  • Operating a business
  • Brand
  • Brand Strategy
  • Brand Messaging
  • Brand Storytelling
  • Strategic Planning
  • Leadership
  • Coaching
  • Presentation Coaching
  • People management
  • Corporate Social Responsibility Implementation
  • Business planning
  • Growth strategies
  • Creating a business plan
  • Figuring out your business problem
  • Marketing
  • Branding
  • Value Foundations
  • Brand Storytelling
  • Brand Strategy
  • Brand Identity
  • Brand management
  • Market research
  • Focus groups
  • Target Personas
  • Competitive Audit
  • Market Scans & Competitive Audits
  • Media evaluation
  • Media research
  • Search Engine Optimization (SEO)
  • SEO keyword research
  • Social media marketing
  • Organic content (own feed)
  • Promoted content
  • Paid digital marketing
  • Google adwords
  • Email marketing
  • Platforms and software
  • Budget & Planning
  • Marketing budget
  • Campaign planning
  • Digital marketing strategy
  • Traditional marketing
  • Direct mail
  • Radio
  • TV/Broadcast
  • Digital advertising
  • Affiliate marketing
  • Influencer marketing
  • Target Market and Competitive Audits
  • Product & Design
  • User Experience (UX)
  • User research
  • Focus groups
  • User interviews
  • Usability testing
  • Sales & eCommerce
  • Sales strategy
  • Selling domestically
  • Selling internationally
  • B2B Sales
  • B2C Sales
  • Lead generation
  • E-Commerce
  • Store Management
  • Product descriptions
  • Product Research
  • Sales optimization
  • Marketing assessment

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