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Languages
English, Korean
Location
Pennsylvania, United States
Regions
Global
Time Zone
Eastern (ET)
Credentials

Google Analytics Individual Certification, MIT Machine Learning – From Data to Decisions

Expertise
Business Strategy, Marketing, Operations, Sales & eCommerce

I am a data/tech/moving-image driven conscious impactful storyteller, passionate about spreading light and empowering communities, with marketing to business transformation consulting experience across national to global businesses.

 

I believe in a holistic, interconnected framework mindset to effectively derive consistent valuable results across data to marketing implementations both short-term and long-term.

 

Mission:

  • Holistic measurement framework/strategy & workshops across top-to-low funnel consumer and customer journey
  • Effective cross-team collaboration skills to drive empowerment within your businesses across departments
  • True analytics knowledge, rooted in marketing science, to close gaps and innovate forward

Education & Professional Development

  • University of Michigan (B.A. in Art, B.S. in Statistics)

 

Notable Career History

  • Senior Solutions Consultant, Treasure Data (2021 – 2022)
  • Associate Director – Analytics, Dentsu International (2019 – 2021)
  • Senior Analyst, Initiative (2018 – 2019)
  • Analyst – Strategy & Analysis, Digitas (2017 – 2018)

  • Instituted interconnected analytics framework for a global technology company, focused around clear brand to performance marketing measurement framework from audience to market-mix building to creative (2019 – 2021)
  • Built marketing data & analytics foundation for a global retail company, focused around path-to-conversion assessments and web customer experience research (2018 – 2019)
  • Helped troubleshoot and maintain dynamic creative optimizations and brand measurement analysis for a national telecommunications client (2017)

 

Specialties: 

  • Data-Driven Strategy
  • Data Governance & Stewardship
  • Ad-Tech Quality Assurance
  • Marketing Science
  • Business Intelligence

  • Business Strategy
  • Corporate Strategy
  • Business transformation
  • Transformation Strategy & Roadmap
  • Innovation
  • Ecosystem Mapping
  • New technologies and web3
  • Analytics & Data Science
  • Statistical analysis
  • Dashboards
  • Visualizations
  • Custom KPIs and Indicators
  • Business analysis
  • Brand
  • Brand Strategy
  • Brand Messaging
  • Strategic Planning
  • Marketing
  • Market research
  • Target Personas
  • Competitive Audit
  • Custom / Analyst research
  • Market Scans & Competitive Audits
  • Media evaluation
  • Budget & Planning
  • Campaign planning
  • Digital marketing strategy
  • Web/campaign analytics
  • Google tag manager (GTM)
  • Google analytics
  • Conversion rate optimization (CRO)
  • Operations
  • RFx Management
  • Respond to RFx
  • Operational efficiency
  • Performance monitoring and KPIs
  • Process automation
  • Automation strategy
  • Sales & eCommerce
  • B2B Sales
  • B2C Sales
  • Lead generation
  • Sales optimization
  • Marketing assessment

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