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About Me

Location
Pennsylvania, United States
Languages
English, Korean

I am a data/tech/moving-image driven conscious impactful storyteller, passionate about spreading light and empowering communities, with marketing to business transformation consulting experience across national to global businesses.

I believe in a holistic, interconnected framework mindset to effectively derive consistent valuable results across data to marketing implementations both short-term and long-term.

Mission:

  • Holistic measurement framework/strategy & workshops across top-to-low funnel consumer and customer journey
  • Effective cross-team collaboration skills to drive empowerment within your businesses across departments
  • True analytics knowledge, rooted in marketing science, to close gaps and innovate forward
5.00 rating from 5 reviews
Have you worked with Soon Ju before?
Leave a review
5.00 rating from 5 reviews
Have you worked with Soon Ju before?
Leave a review

Experience

Recent Work

  • Instituted interconnected analytics framework for a global technology company, focused around clear brand to performance marketing measurement framework from audience to market-mix building to creative (2019 – 2021)
  • Built marketing data & analytics foundation for a global retail company, focused around path-to-conversion assessments and web customer experience research (2018 – 2019)
  • Helped troubleshoot and maintain dynamic creative optimizations and brand measurement analysis for a national telecommunications client (2017)

Specialties

  • Data-Driven Strategy
  • Data Governance & Stewardship
  • Ad-Tech Quality Assurance
  • Marketing Science
  • Business Intelligence

Qualifications

Education & Professional Development

  • University of Michigan (B.A. in Art, B.S. in Statistics)

Notable Career History

  • Senior Solutions Consultant, Treasure Data (2021 – 2022)
  • Associate Director – Analytics, Dentsu International (2019 – 2021)
  • Senior Analyst, Initiative (2018 – 2019)
  • Analyst – Strategy & Analysis, Digitas (2017 – 2018)

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

  • Instituted interconnected analytics framework for a global technology company, focused around clear brand to performance marketing measurement framework from audience to market-mix building to creative (2019 – 2021)
  • Built marketing data & analytics foundation for a global retail company, focused around path-to-conversion assessments and web customer experience research (2018 – 2019)
  • Helped troubleshoot and maintain dynamic creative optimizations and brand measurement analysis for a national telecommunications client (2017)

Specialties

  • Data-Driven Strategy
  • Data Governance & Stewardship
  • Ad-Tech Quality Assurance
  • Marketing Science
  • Business Intelligence

Education & Professional Development

  • University of Michigan (B.A. in Art, B.S. in Statistics)

Notable Career History

  • Senior Solutions Consultant, Treasure Data (2021 – 2022)
  • Associate Director – Analytics, Dentsu International (2019 – 2021)
  • Senior Analyst, Initiative (2018 – 2019)
  • Analyst – Strategy & Analysis, Digitas (2017 – 2018)

Soon Ju's Store

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Reviews

  • Gissel R
    5 out of 5

    Yes. I can assure you of Soon Ju’s professionalism and dedication to her work is exceptional in anything she sets her mind to. I’ve worked with Soon Ju for some time during her iProspect/Carat days where she was a reliable source and tremendous assist to leading her Analytics team on the Microsoft business. Soon Ju lead high level analytics conversations, implemented team processes, and helped bridge gaps in communication cross functionally across teams to assure no data points were lost in transit.

  • Sarah K
    5 out of 5

    Soon Ju is a very quick learner and immediately started adding value to the deals we worked on together. She is very organized and very thorough with her work. Soon Ju helped extract use cases from our clients and put together beautiful presentations that were personalized to the needs and pain points of each customer. I would have Soon Ju on my team any day.

  • Aanchal R
    5 out of 5

    Soonju is an attentive listener and can quickly adapt to situations where new issues may arise. She’s diligent and very resourceful. She genuinely cares about the people she interacts with and tries to support them in whichever way to the best of her ability.

  • Sylvia M
    5 out of 5

    Yes I am enthusiastic to recommend Soon Ju as a consultant at Cansulta! Soon Ju is an innovative, collaborative, and strategic team member I had the pleasure to work with. She worked closely with each team (across social, search, and digital) at Carat to ensure campaign data is accurate, took initiative to resolve/troubleshoots discrepancies, and delivered insights/reporting in a timely manner to internal stakeholders and their clients. Working on multiple LOBs on the Microsoft account can be challenging, but SJ was a valuable resource for our clients by providing guidance on media measurements/studies, implementing new reporting processes, and sharing actionable insights from campaign performance. Lastly, I valued that Soon Ju went above and beyond to partner with each team members to achieve our client's goals.

  • William L
    5 out of 5

    Yes. She's great. Very detail oriented and does her research on prospects prior to meetings.

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