The C-List · The Revenue Unlock

How Much Revenue Is Already Sitting in Your Business?

The fastest revenue wins are usually already inside the organization. This calculator maps how much is sitting in AR, your pipeline, pricing gaps, and lapsed accounts — right now.

📋
AR & Collections
Invoices outstanding past terms
🔄
Pipeline Leakage
Deals stalled or lost to friction
💲
Pricing Gaps
Revenue left on the table
👥
Lapsed Accounts
Former clients not reactivated
Your Numbers
Estimates are fine. The directional result is what matters.
Accounts Receivable
Total AR outstanding
$250K outstanding
$0$5M
Total value of all unpaid invoices currently on your books
Overdue (past terms)
40 %
5%90%
Percentage past agreed payment terms
Sales Pipeline
Active pipeline value
$800K in pipeline
$0$10M
Total value of deals currently in your sales pipeline
Stalled or slow-moving deals
35 %
5%80%
Deals with no movement in 30+ days
Pricing & Revenue Leakage
Annual revenue
$3M / year
$500K$50M
Your organization's total annual revenue
Estimated pricing gap
8 %
1%25%
Revenue left behind through discounting, underpricing, or inconsistent rates
Lapsed Client Reactivation
Lapsed clients (past 2 years)
18 clients
0200
Former clients who haven't purchased in 24+ months
Average client lifetime value
$28K per client
$1K$500K
Estimated revenue from a reactivated client over 12 months
Estimated Recoverable Revenue — Already in Your Business
AR recovery potential
$60K
60% recovery rate on overdue invoices is typical with structured follow-up
Pipeline unlock potential
$168K
60% of stalled deals can be moved with targeted re-engagement
Pricing + lapsed recovery
$391K
Pricing corrections and 30% lapsed client reactivation rate
Total recoverable $619K

That's roughly 73× the investment of a Revenue Unlock Sprint — sitting in your existing business, not in new sales.

Where the Recovery Comes From
Accounts Receivable $60K
Structured collection follow-up on overdue invoices — typically recovers 50–70% of past-due AR within 90 days
Pipeline Reactivation $168K
Re-engagement of stalled deals with clearer value framing and friction removal
Pricing Correction $240K
Closing pricing gaps through rate rationalization, discount policy, and contract review
Lapsed Client Reactivation $151K
Targeted re-engagement of former clients — reactivation rates of 20–35% are typical with the right approach
This revenue doesn't require a single new customer.

A Senior Consultant maps your AR, pipeline, pricing, and lapsed accounts — and delivers a prioritized recovery plan your team can act on immediately. 

A free 20-minute Clarity Call is where it starts.

Book free Call →

Methodology: AR recovery based on typical 50–70% collection rates with structured follow-up (NACM benchmarks). Pipeline reactivation based on 60% recovery of stalled deals with targeted re-engagement. Pricing gap recovery assumes full correction. Lapsed client reactivation uses a 30% reactivation rate. All figures are directional estimates — individual results vary significantly based on industry, deal size, and client relationships.

The Revenue Unlock by CANSULTA · Learn more at cansulta.com/c-list

Revenue Leakage and Recovery Methodology

This calculator helps organizations estimate revenue that may already exist inside the business but is not yet captured. It reviews four common recovery areas: overdue accounts receivable, stalled pipeline, pricing gaps, and lapsed client reactivation.

The output is a directional estimate designed to help leaders prioritize the fastest revenue recovery opportunities already available inside the organization.