Tiah Khuu

From strategy to execution, we meticulously create the most important parts of your brand – the visual identity, website, videos, and print assets.

We help our partners unlock growth with quality creative and strategic work, specialising in retail and professional services.

And along the way, we foster an exciting and thoughtful collaboration between our teams built on truly understanding you.

Education & Professional Development

• Bachelor of Design in Graphic Design, OCAD University (Toronto, Canada), 2014
• Advanced Studies in Design, Basel School of Design (Basel, Switzerland), 2014

Notable Career History

Entro Communications and Gottschalk+Ash (leading Canadian Studio)

• Designer, 2014 – 2015
• Led the design and production of the 50th-anniversary book, “Cultivating a Design Legacy,” showcasing the studio’s extensive history and significant contributions to Canadian graphic design.

Fook Communications

• Co-founder, Partner and Creative Director, 2015 – Present
• Provide leadership and guidance in all design-related aspects, with a strong focus on delivering exceptional branding solutions for clients.

Responsibli’s team aimed to revolutionize investing for positive impact. We rebranded them, creating a potent AI platform that rates companies’ social responsibility. This aims to steer investments toward humanity-benefiting firms. The challenge was crafting a brand both pioneering and accessible. We addressed the financial sophistication required by investors and avoided traditional financial stigmas.

Defining a clear value proposition was our first step, followed by selecting a contemporary name and designing a logo representing ESG components. A balanced, technical typeface and a nature-tech color palette were chosen. The rebrand included relatable messaging, welcoming all. The outcome is a unified, distinctive brand communicating trust, innovation, and forward-thinking. This identity extends to their website, platform UI, reports, and communication materials, fostering their path to industry leadership.

“Working with Alex and his Team has been a pleasure – they are focused, organised, and thoughtful. They were able to listen to and understand our story and come up with a strategy which balanced our priorities with appropriate messaging for our clients.”

Vladimir G – COO of Responsibli

Learn more on our website.