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News, Advice, and Resources
Stay up to date with the latest tips and news from Cansulta and our expert consultants.
A business built on a strong foundation is necessary to sustain long term success. Part of a good foundation always includes finances, and successful small businesses always keep cash flow in the back of their mind. Here are our top 5 financial mistakes to avoid when you manage a small business.
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With online sales expected to hit $1 trillion in the U.S. in 2022, the market is rich, but competition is fierce! Crafting a compelling marketing strategy is key if you want to catch the eyes of consumers.
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Different customers have different individual needs. Though they may come to you for one particular service, what they need from that service and their added daily value differs from customer to customer. Read more about customer segmentation and why it matters.
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Cansulta is a proud partner of Collision and will be onsite in Toronto from June 20-23 to meet forward-thinking enterprises who are ready to scale and optimize their businesses. Join us!
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Having a website should be a given for any company. And in today’s fast-paced, digital world, putting up a website for the sake of having an online presence is not enough. You should build a hard-working website that will help you meet your business needs.
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Key performance indicators are a crucial way to measure the success of your startup. Defining vital KPIs are a must-have, but they’re also easy to mess up. You need to know how to define the right KPIs to help you build on your data. Here’s how to find the metrics you need to move your startup in the right direction.
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Every business needs a vision and mission. This article explores the "WHY" behind Cansulta’s story: our "Reason for being" and our purpose.
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In this post, Marketing and Small Business consultant Angela Insalaco explores the importance of understanding psychology in marketing.
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This is your chance to tackle any business challenge or aspect of your business that needs some extra love! From February 14–28, participate in our #ForTheLoveofBusiness giveaway, for a chance to win $500 USD to work with your perfect match on Cansulta!
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Cansulta adds milestone 50th consultant!
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