Every business leader knows how valuable their products and services are, but it can be hard to capture that value using the written word – especially when you only have a few seconds to grab the audience’s attention!Sure, it can be tempting to mention every good thing your company does, but too much information overwhelms your potential customer base, and they end up hearing nothing. That’s why it’s so important to focus your marketing efforts by getting your messages straight before you start advertising across multiple marketing platforms, or spending your hard-earned dollars on web development.