Peter Allott
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British Columbia, Canada
Time Zone
Pacific Time (PT)

MA (Master of Arts)

Business Strategy, Communications, Leadership, Marketing, Operations, Sales & eCommerce, Technology & Data


Business Strategy
Sales & eCommerce

A senior marketing professional that aligns your organization by putting the customer at the heart of what you do.

Building and restructuring in-house marketing departments to add value to the organization rather than being seen as just a cost centre.

A unique creative agency and Senior Business and marketing professional from start-ups to muti-national organizations. Building strategies that focus the business around the customer to drive growth.

Education & Professional Development

  • MA in Strategic Marketing Management – Kingston University London UK
  • Certificate in Product Marketing – Pragmatic Marketing Institute
  • HND in Graphic Design – London UK
  • Member of Chartered Institute of Marketing

Notable Career History

  • Sales & Marketing Manager for Siemens for 7 years
  • Global Product Marketing Manager for Sophos
  • Global Communications Manager for a Division of GE
  • Started own IT business and acquired by International company

New branding, website and E-commerce for a solar off-grid company based in Canada.

The result was increased sales by 300% in the first 6 months and new international distribution to South America and Europe.

  • Business Strategy
  • Startups
  • Corporate Strategy
  • Business analysis
  • Operating a business
  • Brand
  • Brand Strategy
  • Communications
  • Content and Copy
  • Content Strategy
  • Email Copy
  • UX Writing
  • Sales Copy
  • Communications Strategy
  • Thought Leadership
  • Leadership
  • People management
  • Building a high-performing team
  • Marketing
  • Branding
  • Value Foundations
  • Brand Storytelling
  • Brand Strategy
  • Brand Identity
  • Brand management
  • Digital marketing strategy
  • Traditional marketing
  • Direct mail
  • Radio
  • TV/Broadcast
  • Digital advertising
  • Affiliate marketing
  • Influencer marketing
  • Media buying
  • Web/campaign analytics
  • Google tag manager (GTM)
  • Google analytics
  • Conversion rate optimization (CRO)
  • Media & Public Relations
  • Press Releases
  • Operations
  • Project management
  • Project strategy
  • Program management
  • Sales & eCommerce
  • Sales strategy
  • Selling domestically
  • Selling internationally
  • B2B Sales
  • B2C Sales
  • Lead generation
  • Customer relationship management
  • CRM systems
  • E-Commerce
  • Store Management
  • Product descriptions
  • Product Research
  • Technology & Data
  • Web development
  • Mobile web development
  • Mobile app development
  • Audit & evaluations

Peter's Store

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