pat pirisi

About Me

Location
Ontario, Canada
Languages
English

As a brand specialist, I help identify, define, and communicate why your company matters and why your customers should care.

With the convergence and blurring of communication channels today, marketing communications have become a busy and challenging space. Having experience across an endless spectrum of mediums, I know how to ensure you thrive in this dizzying and ever-evolving landscape.

In the fierce battle for attention, I create and champion unique and disruptive ideas that drive engagement, persuasion and sales.

Having worked as a writer, creative director and brand strategist for over two decades, I have held key leadership positions, produced breakthrough strategies, and created award-winning ad campaigns that delighted customers and kept competitors up at night.

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Experience

As an accomplished writer, strategist, and long-time Creative Director, I have created countless integrated multi-channel campaigns on some of the world’s leading brands. My award-winning work has been featured on CNN, CBC News, Global News, CTV News, Breakfast Television, The Globe and Mail, Toronto Star, National Post, Buzzfeed, Huffington Post, Adweek, AdAge and countless other news and media outlets on multiple occasions. As well, I have written for the Globe & Mail, National Post, and many other industry magazines on the subjects of advertising and marketing.

My experience includes leading brands like Wal-Mart, Rogers Communications, Apple, Chrysler, Nissan, The City of Toronto, Ontario Ministry of Environment, Shoppers Drug Mart, Canadian Bar Association, Hershey, Cadbury, Heinz, AB InBev, Under Armour, Home Depot, Pfizer, Shire, CIBC, TD Bank, GE Capital, Unilever, Nestle, Ontario Bar Association, Intuit (TurboTax) and more.

My non-profit work includes the likes of Diabetes Canada, Canadian Cancer Society, Imagine Canada, Alzheimer Society Canada, Kids Help Phone, Concerned Children’s Advertisers, and American Heart Association.

Qualifications

I’m a graduate of the University of Toronto, having completed a 4-year co-specialist program with a double major in English and Philosophy.

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

As an accomplished writer, strategist, and long-time Creative Director, I have created countless integrated multi-channel campaigns on some of the world’s leading brands. My award-winning work has been featured on CNN, CBC News, Global News, CTV News, Breakfast Television, The Globe and Mail, Toronto Star, National Post, Buzzfeed, Huffington Post, Adweek, AdAge and countless other news and media outlets on multiple occasions. As well, I have written for the Globe & Mail, National Post, and many other industry magazines on the subjects of advertising and marketing.

My experience includes leading brands like Wal-Mart, Rogers Communications, Apple, Chrysler, Nissan, The City of Toronto, Ontario Ministry of Environment, Shoppers Drug Mart, Canadian Bar Association, Hershey, Cadbury, Heinz, AB InBev, Under Armour, Home Depot, Pfizer, Shire, CIBC, TD Bank, GE Capital, Unilever, Nestle, Ontario Bar Association, Intuit (TurboTax) and more.

My non-profit work includes the likes of Diabetes Canada, Canadian Cancer Society, Imagine Canada, Alzheimer Society Canada, Kids Help Phone, Concerned Children’s Advertisers, and American Heart Association.

I’m a graduate of the University of Toronto, having completed a 4-year co-specialist program with a double major in English and Philosophy.

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