Pat P.
Creative Director/Writer/Brand Strategist
Proven marketing and advertising skills to help you create powerful campaigns that captivate and motivate your audiences.
Proven marketing and advertising skills to help you create powerful campaigns that captivate and motivate your audiences.
As a brand specialist, I help identify, define, and communicate why your company matters and why your customers should care.
With the convergence and blurring of communication channels today, marketing communications have become a busy and challenging space. Having experience across an endless spectrum of mediums, I know how to ensure you thrive in this dizzying and ever-evolving landscape.
In the fierce battle for attention, I create and champion unique and disruptive ideas that drive engagement, persuasion and sales.
Having worked as a writer, creative director and brand strategist for over two decades, I have held key leadership positions, produced breakthrough strategies, and created award-winning ad campaigns that delighted customers and kept competitors up at night.
As an accomplished writer, strategist, and long-time Creative Director, I have created countless integrated multi-channel campaigns on some of the world’s leading brands. My award-winning work has been featured on CNN, CBC News, Global News, CTV News, Breakfast Television, The Globe and Mail, Toronto Star, National Post, Buzzfeed, Huffington Post, Adweek, AdAge and countless other news and media outlets on multiple occasions. As well, I have written for the Globe & Mail, National Post, and many other industry magazines on the subjects of advertising and marketing.
My experience includes leading brands like Wal-Mart, Rogers Communications, Apple, Chrysler, Nissan, The City of Toronto, Ontario Ministry of Environment, Shoppers Drug Mart, Canadian Bar Association, Hershey, Cadbury, Heinz, AB InBev, Under Armour, Home Depot, Pfizer, Shire, CIBC, TD Bank, GE Capital, Unilever, Nestle, Ontario Bar Association, Intuit (TurboTax) and more.
My non-profit work includes the likes of Diabetes Canada, Canadian Cancer Society, Imagine Canada, Alzheimer Society Canada, Kids Help Phone, Concerned Children’s Advertisers, and American Heart Association.
I’m a graduate of the University of Toronto, having completed a 4-year co-specialist program with a double major in English and Philosophy.
As an accomplished writer, strategist, and long-time Creative Director, I have created countless integrated multi-channel campaigns on some of the world’s leading brands. My award-winning work has been featured on CNN, CBC News, Global News, CTV News, Breakfast Television, The Globe and Mail, Toronto Star, National Post, Buzzfeed, Huffington Post, Adweek, AdAge and countless other news and media outlets on multiple occasions. As well, I have written for the Globe & Mail, National Post, and many other industry magazines on the subjects of advertising and marketing.
My experience includes leading brands like Wal-Mart, Rogers Communications, Apple, Chrysler, Nissan, The City of Toronto, Ontario Ministry of Environment, Shoppers Drug Mart, Canadian Bar Association, Hershey, Cadbury, Heinz, AB InBev, Under Armour, Home Depot, Pfizer, Shire, CIBC, TD Bank, GE Capital, Unilever, Nestle, Ontario Bar Association, Intuit (TurboTax) and more.
My non-profit work includes the likes of Diabetes Canada, Canadian Cancer Society, Imagine Canada, Alzheimer Society Canada, Kids Help Phone, Concerned Children’s Advertisers, and American Heart Association.
I’m a graduate of the University of Toronto, having completed a 4-year co-specialist program with a double major in English and Philosophy.
Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Top Button repeatedly to help us define and refine our brand’s unique, enduring appeal. Top Button’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light.
Top Button delivers a master class on how a big strategic insight can be explained in a simple, accessible idea that has great power and allure. Beyond selling the value of executive coaching and organizational development consulting, Top Button positioned Elevate as the unique, must-have component of the equation.
Upon returning to Spencer Stuart Canada after several years in our Asia Pacific offices, I looked to Top Button to develop a personal brand proposition that would help me re-enter a competitive marketplace with intent. Quick to grasp a complex category, Top Button framed my go-to-market strategy, delivered the insights and focus that galvanized my efforts, and made the value of my offering abundantly clear to board and CEO audiences
Top Button helped our team find clarity and poignance in a haystack of existing brand ethos. Their process is designed to take the big and overwhelming and nebulous, and distill it down to compelling truth. In a difficult to differentiate market, they helped us identify unique positioning that we can build upon for years to come. Our brand feels more grounded and customer-driven after having spent time in their capable, creative hands.
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Nicole –
In the advertising campaigns that Pat worked on for our Solid Waste Management division, he brought passionate creativity and a unique perspective. The result was Chuck and Vince, an award-winning series of ads that went viral and were heralded all over N. America. Without Pat's vision, energy and determination, we would never have created C&V.