I am a brand and communications strategist who specializes in inspiring your most important audiences and keeping your fiercest competitors up at night.
Whether positioning your brand for growth or acquisition, crafting an irresistible sales or investor pitch, or producing original marketing initiatives, I help you uncover – and lead with – the undeniable reason people should choose you over anyone else.
FOUNDER, TOP BUTTON COMMUNICATIONS
CLIENT: FRESH TV
ROLE: As longtime Brand + Communications advisor to FreshTV, I guided the company as it evolved from a boutique animation studio to one of the world’s leading producers of family entertainment.
TESTIMONIAL: “Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Katherine repeatedly to help us define and refine our brand’s unique, enduring appeal. Katherine’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light. Tom McGillis, President, FreshTV
CLIENT: IKEA CANADA
ROLE: Leaning into IKEA’s notoriously irreverent brand personality, I devised the national news campaigns and live events that placed the retailer at the centre of funny, relatable lifestyle narratives. In addition to generating millions of dollars in media coverage, winning an ACE award, and adding a new dimension to IKEA’s relationship with its customers, my efforts were profiled in Marketing Magazine when it named IKEA ‘(PR) Marketer of the Year’.
TESTIMONIAL: During the years Katherine worked with IKEA, our exposure to the media and innovative personality took on a whole new dimension. Thinking outside the box while respecting IKEA values, Katherine delivered time and time again, blending the IKEA spirit of simplicity, humility and innovation with Canadian values and trends. Laurence Martocq, PR Manager, IKEA Canada
CLIENT: JONES MEDIA
ROLE: To capitalize on the opportunities of the Creator Economy, Jones launched The Co, an online platform that published original, syndicated and branded content from its network of social media influencers to over 10 million Canadians. In addition to serving as editorial director, I developed The Co’s vision, mission, key messages and tagline: What’s Next Now. I also authored a weekly blog on media moments that packed an outsized punch (one of which – on Killer Clowns – was retweeted by Margaret Atwood herself!).
Katherine was fundamental in our ability to conquer the challenge of building and launching a new platform. Beyond being a treasure and inspiration to work with, Katherine’s innovative approach to storytelling and communication truly made a difference in our ability to design editorial content and strategies that resonated with our audiences. From both the brand positioning and the editorial standpoint, her guidance and management provided valuable perspective and direction on every step of our challenging journey. Sarah Bobas VP, Content + Creative Strategy, Jones Media
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