Christina M.

Overview: As Head of Brand, Content & Social at EY - worked with partner LinkedIn I've worked with Christina for the past two years, both alongside her as a colleague, and now as a client at EY. In that time I've witnessed Christina develop and lead EY Canada's social brand strategy into a world-class marketing plan. Transforming the entire way EY Canada and internal stakeholders measure and value their marketing activity. Christina has continuously demonstrated a very sophisticated digital and social knowledge, and has used that knowledge to help upskill and educate the team around her. I’ve been consistently impressed with Christina’s leadership and rapport she was able to build amongst her brand team and her cross functional partners. This allowed her to navigate difficult internal processes and overcome business challenges with relative ease. Her innovative thinking and collaboration allowed her to grow the business exponentially, and she is an asset to any team she contributes to.

I've had the pleasure of working side-by-side with Christina both as a colleague, during her time as a Marketing Solutions Manager at LinkedIn, as well as a client in her role as an Assistant Marketing Director at EY. Christina is a strong marketing strategist with the rare ability to conceptualize business needs at a 40,000-feet view then roll up her sleeves to execute at a tactical level. She brings a data-focused mindset to problem solving and is highly-collaborative with both her peers and vendors to drive to the best solution. Most importantly, I consider Christina an exceptional team lead. I have been an active participant in the learning & development & team culture initiatives that she has implemented since joining EY; it's clear that she has prioritized a productive environment where her peers & direct reports can thrive.

At Sprinklr we get to work closely with a large number of digital marketing professionals at the biggest brands in the world, and I can confidently say that Christina is one of the most innovative, knowledgeable, and creative social media experts we work with, and someone whom I have learnt a lot from in the past year. It's a pleasure to work with Christina, not just because she is an honest and kind person - loved by her team and vendors alike - but also because she has real clarity of vision, brilliant ideas, and gets s*** done! All in a 2-3 month period during lock-down Christina created an outstanding B2B social strategy/roadmap from scratch, hired a brand new A-team of social experts, and organized the region's first remote partner event to maximize the full functionality of EY's marketing technology stack. In short, I would have no reservations in recommending Christina with regards to social media prowess and digital marketing expertise.

I recently worked with Christina as part of an effort to revitalize my Linkedin presence. I've been in product management for 13+ years, but had never really taken the time to make sure that my Linkedin represents who I am and what I do accurately. Recently, I started my own boutique consultancy on helping startups get to product-market fit, which was a good trigger to reassess my Linkedin page. I met Christina by chance at TechTO, and really liked her views on how she thinks about one's own Linkedin presence. The fact that she also has deep experience, both in brand marketing and at Linkedin itself, helped provide the peace of mind to jump into an audit with her. She delivered the findings within a week, and walked through them with me in detail. She had a very keen eye for how I could succinctly and clearly convey my experience, and she also gave me very tactical guidance on how to tell my story in a way that would be easy for the Linkedin audience to understand. It's only been a week or so since I started implementing her suggestions but I feel that my Linkedin presence is 300% better already! I got rid of a bunch of noise that was not adding to my story, I started publishing regularly while incorporating key content writing tips from her, and I have already started seeing value from the recommendations she provided. I'd fully endorse her to anyone who's considering investing time in their Linkedin. In this day and age, there is no better outlet for getting your professional brand out there!

Christina helped us 5x our social output and did it thoughtfully, sharing helpful best practices and insightful reporting every step of the way. She's also very open to collaboration and experimentation, which is a must for our fast-paced, competitive space.