Randy Novick headshot

About Me

Location
South Carolina, USA
Languages
English

As a senior marketing executive with 30+ years of experience at the largest advertising and media agencies, I have worked with some of the world’s most well known brands.

I bring an invaluable skill set in integrated communications management working  across traditional media, digital, programmatic, mobile, social, outdoor and experiential media.

I have a track record of innovation and “where do we go next”, client business guidance.

My client engagements involve strategy formulation, research, go to market approach, tactics, media negotiation, analytics, testing, etc.

5.00 rating from 2 reviews
Have you worked with Randy before?
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5.00 rating from 2 reviews
Have you worked with Randy before?
Leave a review

Experience

Recent Work

  • Re-imagined and digitized the marketing & media mix for several clients resulting in enhanced media efficiency through social, programmatic digital channels.
  • Worked with British Airways  to support increased transatlantic travel by focusing on key business segments and Government Tourism partners.
  • Spear-headed unique 3rd party data/ tracking partnership to illustrate store traffic attribution correlations and ROI on media investment for SIMON Malls.
  • Helped Sanofi (a major global pharma company)  launch and roll-out (Fluzone) a branded Flu Vaccine targeting a sub-set user group.

Notable Career History

  • Senior Vice President, Strategy and Client Leadership, Publicis Media, 2006-2017
  • Executive Vice President, Director of Media Services, Dentsu USA, 1998 – 2006
  • Senior Vice President, Media Director, AC&R Advertising
  • Early career development at Young & Rubicam and Ogilvy & Mather

Qualifications

A strong track record with consistent growth and increasing responsibility rising to senior executive at several top New York advertising and media agencies.

Gained invaluable experience in agency operations, media management, strategy, planning, buying and implementation, client relations and business development.

Education & Professional Development

  • Bachelor of Arts, City University of New York at Brooklyn College

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

  • Re-imagined and digitized the marketing & media mix for several clients resulting in enhanced media efficiency through social, programmatic digital channels.
  • Worked with British Airways  to support increased transatlantic travel by focusing on key business segments and Government Tourism partners.
  • Spear-headed unique 3rd party data/ tracking partnership to illustrate store traffic attribution correlations and ROI on media investment for SIMON Malls.
  • Helped Sanofi (a major global pharma company)  launch and roll-out (Fluzone) a branded Flu Vaccine targeting a sub-set user group.

Notable Career History

  • Senior Vice President, Strategy and Client Leadership, Publicis Media, 2006-2017
  • Executive Vice President, Director of Media Services, Dentsu USA, 1998 – 2006
  • Senior Vice President, Media Director, AC&R Advertising
  • Early career development at Young & Rubicam and Ogilvy & Mather

A strong track record with consistent growth and increasing responsibility rising to senior executive at several top New York advertising and media agencies.

Gained invaluable experience in agency operations, media management, strategy, planning, buying and implementation, client relations and business development.

Education & Professional Development

  • Bachelor of Arts, City University of New York at Brooklyn College

Randy's Store

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Reviews

  • Julie G
    5 out of 5

    Randy was always accessible and willing to explain and teach myself and my team how to go about specific tasks. He didn’t just show me how to do tasks, he taught me how to think through the ask and figure out the strategy behind it was so that I could move forward on my own across other projects in the same manner. He was great with clients as he was extremely knowledgeable in our profession and also demonstrated a connection with them personally as well.

  • Amanda H
    5 out of 5

    Randy is knowledgeable, approachable, and cares deeply about providing stellar client support. He builds strong relationships with his clients; he is attentive, welcomes open communication and possesses meaningful industry understanding and creativity.

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