As a senior marketing executive with 30+ years of experience at the largest advertising and media agencies, I have worked with some of the world’s most well known brands.
I bring an invaluable skill set in integrated communications management working across traditional media, digital, programmatic, mobile, social, outdoor and experiential media.
I have a track record of innovation and “where do we go next”, client business guidance.
My client engagements involve strategy formulation, research, go to market approach, tactics, media negotiation, analytics, testing, etc.
Education & Professional Development
A strong track record with consistent growth and increasing responsibility rising to senior executive at several top New York advertising and media agencies. Gained invaluable experience in agency operations, media management, strategy, planning, buying and implementation, client relations and business development.
Notable Career History
Evaluate the targeting, effectiveness and cost efficiency of specific media vehicles or proposals to support marketing object...
Analyze and evaluate your current in-house media planning capability and output to provide additional insight and an object...
Translate business and marketing objectives to executable media and communication strategies, tactics and a blueprint for pla...