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5.00 rating from 2 reviews
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Languages
English
Location
South Carolina, USA
Regions
Global
Time Zone
Eastern
Credentials

Bachelor of Arts (BA)

Expertise
Communications, Leadership, Marketing, Sales & eCommerce

As a senior marketing executive with 30+ years of experience at the largest advertising and media agencies, I have worked with some of the world’s most well known brands.

I bring an invaluable skill set in integrated communications management working  across traditional media, digital, programmatic, mobile, social, outdoor and experiential media.

I have a track record of innovation and “where do we go next”, client business guidance.

My client engagements involve strategy formulation, research, go to market approach, tactics, media negotiation, analytics, testing, etc.

Education & Professional Development

  • Bachelor of Arts, City University of New York at Brooklyn College

A strong track record with consistent growth and increasing responsibility rising to senior executive at several top New York advertising and media agencies. Gained invaluable experience in agency operations, media management, strategy, planning, buying and implementation, client relations and business development.

Notable Career History

  • Senior Vice President, Strategy and Client Leadership, Publicis Media 2006-2017
  • Executive Vice President, Director of Media Services, Dentsu USA 1998 – 2006
  • Senior Vice President, Media Director, AC&R Advertising
  • Early career development at Young & Rubicam and  Ogilvy & Mather

  • Re-imagined and digitized the marketing & media mix for several clients resulting in enhanced media efficiency through social, programmatic digital channels.
  • Worked with British Airways  to support increased transatlantic travel by focusing on key business segments and Government Tourism partners.
  • Spear-headed unique 3rd party data/ tracking partnership to illustrate store traffic attribution correlations and ROI on media investment for SIMON Malls.
  • Helped Sanofi (a major global pharma company)  launch and roll-out (Fluzone) a branded Flu Vaccine targeting a sub-set user group.

 

  • Communications
  • Communications Strategy
  • Leadership
  • Business planning
  • Growth strategies
  • Creating a business plan
  • Figuring out your business problem
  • Marketing
  • Market research
  • Target Personas
  • Media evaluation
  • Media research
  • Social media marketing
  • Paid digital marketing
  • Paid search / Search Engine Marketing (SEM)
  • Sponsored content
  • Budget & Planning
  • Marketing budget
  • Campaign planning
  • Digital marketing strategy
  • Traditional marketing
  • Web/campaign analytics
  • Sales & eCommerce
  • Sales strategy
  • Selling domestically
  • B2B Sales
  • Lead generation
  • E-Commerce
  • Sales optimization

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