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About Me

Location
British Columbia, Canada
Languages
English

As a business consultant with experience in driving organizational success, I have a proven track record of developing effective strategies for firms. I bring a unique blend of analytical skills, strategic thinking, and strong communication abilities to every project.

My expertise includes conducting thorough research and analysis, identifying key areas of improvement, and developing and implementing customized solutions to address specific business challenges.

 

 5.00 rating from 2 reviews
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 5.00 rating from 2 reviews
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Experience

Recent Work and Notable Career History

Associate Business Consultant
Consulting Mastered, Jun – Sep 2022

  • Used quantitative and qualitative research techniques to facilitate product pricing and direct marketing strategy.
  • Analysed industry reports for conducting competitor, SWOT, and PESTEL analysis.
  • Made strategic recommendations for future growth and how to increase market share.

Owner & Co-partner
ESE Bedding (My home-based business),  2020 – 2022

  • Established and managed my own linen and bedsheet e-commerce business that grew by 50% in its first year of operation.
  • Handled the administrative and supply chain tasks including dealing with vendors and maintaining a consistent products back-log to avoid supply-chain problems.
  • Efficiently dealt with all the product related matters including its production, marketing, and pricing by translating my vision into actionable tasks.

Business Planning Associate
Nimir Industrial Chemicals Ltd, Jun – Sep 2021

  • Managed and maintained relationships with multinational clients like Unilever and Procter and Gamble through developing market retention strategies.
  • Through proper organizational analysis and strategy making with regards to supply-chain, proposed methods to improve customer experiences/service.
  • Revamped 120 surveys and optimized the data collection process for the launch of new campaign: Greetings.
  • Designed and marketed the launch of a monthly lottery scheme to incentivize customer loyalty, reach out to potential clients and to achieve company’s sales objectives.
  • Monitored and reported on the clients’ experiences/feedback and improvements through surveys, publicity events, and reports thereby increasing customer base by 15%.

Qualifications

Education

  • MSc Business Strategy and Entrepreneurship, Cardiff University, 2022
  • BSc (Hons.) Economics and Mathematics,  Lahore University of Management Sciences, 2021

Leadership and Extracurriculars

New Venture Creation Project Head
Cardiff University, Dec – Jan 2022

  • Developed and marketed a unique product/service through survey development and circulation to help the B2B wholesale industry in generating leads for their product orders to increase sales.
  • Collaborated with the target market through surveys and work circles to identify bottlenecks, effectively position the product, and figure out the suitable marketing mix.
  • Prepared a detailed feasibility study that involved making financial reports and pitch-desk report.

Marketing and Sales Intern     
Daewoo Pakistan Limited,  Jun – Jul 2019

  • Revamped 120 surveys and optimized the data collection process for the launch of new campaign: Greetings.
  • Designed and marketed the launch of a monthly lottery scheme to incentivize customer loyalty, reach out to potential clients and to achieve company’s sales objectives.
  • Monitored and reported on the clients’ experiences/feedback and improvements through surveys, publicity events, and reports thereby increasing customer base by 15%.

FinTech Project Head
Lahore University of Management Sciences, Jan – May 2018

  • Headed a group of five people involved in developing a unique tech-based product i.e., Robo Advisors for middle-income earners to target an unexploited niche market.
  • Prepared a detailed market feasibility report both from the financial and operational viewpoint together with the service blueprint.

Skills

  • Proficient in analyzing economic data, questionnaire data, industry reports/insights, and market research
  • Microsoft Office, Zoom, Google Workspace, SAP, and Saas (Canva)
  • Presentation deck design and flow
  • Marketing Communications: digital content, email marketing, social media marketing, event management, team leadership, and time management

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work and Notable Career History

Associate Business Consultant
Consulting Mastered, Jun – Sep 2022

  • Used quantitative and qualitative research techniques to facilitate product pricing and direct marketing strategy.
  • Analysed industry reports for conducting competitor, SWOT, and PESTEL analysis.
  • Made strategic recommendations for future growth and how to increase market share.

Owner & Co-partner
ESE Bedding (My home-based business),  2020 – 2022

  • Established and managed my own linen and bedsheet e-commerce business that grew by 50% in its first year of operation.
  • Handled the administrative and supply chain tasks including dealing with vendors and maintaining a consistent products back-log to avoid supply-chain problems.
  • Efficiently dealt with all the product related matters including its production, marketing, and pricing by translating my vision into actionable tasks.

Business Planning Associate
Nimir Industrial Chemicals Ltd, Jun – Sep 2021

  • Managed and maintained relationships with multinational clients like Unilever and Procter and Gamble through developing market retention strategies.
  • Through proper organizational analysis and strategy making with regards to supply-chain, proposed methods to improve customer experiences/service.
  • Revamped 120 surveys and optimized the data collection process for the launch of new campaign: Greetings.
  • Designed and marketed the launch of a monthly lottery scheme to incentivize customer loyalty, reach out to potential clients and to achieve company’s sales objectives.
  • Monitored and reported on the clients’ experiences/feedback and improvements through surveys, publicity events, and reports thereby increasing customer base by 15%.

Education

  • MSc Business Strategy and Entrepreneurship, Cardiff University, 2022
  • BSc (Hons.) Economics and Mathematics,  Lahore University of Management Sciences, 2021

Leadership and Extracurriculars

New Venture Creation Project Head
Cardiff University, Dec – Jan 2022

  • Developed and marketed a unique product/service through survey development and circulation to help the B2B wholesale industry in generating leads for their product orders to increase sales.
  • Collaborated with the target market through surveys and work circles to identify bottlenecks, effectively position the product, and figure out the suitable marketing mix.
  • Prepared a detailed feasibility study that involved making financial reports and pitch-desk report.

Marketing and Sales Intern     
Daewoo Pakistan Limited,  Jun – Jul 2019

  • Revamped 120 surveys and optimized the data collection process for the launch of new campaign: Greetings.
  • Designed and marketed the launch of a monthly lottery scheme to incentivize customer loyalty, reach out to potential clients and to achieve company’s sales objectives.
  • Monitored and reported on the clients’ experiences/feedback and improvements through surveys, publicity events, and reports thereby increasing customer base by 15%.

FinTech Project Head
Lahore University of Management Sciences, Jan – May 2018

  • Headed a group of five people involved in developing a unique tech-based product i.e., Robo Advisors for middle-income earners to target an unexploited niche market.
  • Prepared a detailed market feasibility report both from the financial and operational viewpoint together with the service blueprint.

Skills

  • Proficient in analyzing economic data, questionnaire data, industry reports/insights, and market research
  • Microsoft Office, Zoom, Google Workspace, SAP, and Saas (Canva)
  • Presentation deck design and flow
  • Marketing Communications: digital content, email marketing, social media marketing, event management, team leadership, and time management

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Reviews

  • Lyyla
    5 out of 5

    –

    Seemal has served as TA for my courses for approximately a year. She is an exceptional team player and is highly responsible and motivated. She is hardworking and intelligent. I have yet to come across anyone as responsible and effective as she was in her role. I believe she is the ideal choice for your organization. I honestly believe that Seemal will add positively to your organization. She is hardworking, responsible, and a team player.

  • Zafar
    5 out of 5

    –

    Seemal was a highly motivated and dedicated employee who consistently demonstrated excellent work ethics. She was an excellent team player and collaborated effectively with colleagues to achieve team goals. Her ability to work independently and manage their time efficiently was highly impressive She consistently exceeded our expectations. Her attention to detail, problem-solving abilities, and strong communication skills were essential in ensuring the smooth and successful completion of various projects. During her tenure, she demonstrated a willingness to take on new challenges and responsibilities, which was highly valued by our team. She showed a strong commitment to her work, which was evident in her exceptional performance and contributions to our team's success. In view of the above, I strongly recommend her for this position. She was employed at NIMIR group. Nimir is a group of companies engaged in the manufacturing and distribution of a large range of diversified products with a cumulative sale turnover of more than US$350 million annually.

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