$1,750.00 excluding tax

Business Identity Index (BII)

Business 360

  • Business Strategy


  • Grow
  • Manage
  • Plan
  • Solve


The Business Identity Index (BII) captures data on your business’ personality and how it contributes to your operations. With just a five-minute survey, you’ll receive relevant insights to help you make better decisions today.

Frequently Bought Together

Operational Maturity Assessment (OMA)

Effective business processes are the backbone of your company and can lead to operational efficiency and drive competitive advantage. The OMA helps you gather objective data about your core processes to measure and compare performance year-over-year. It starts with a live ½ day session to evaluate your business with 47 key principles within the areas of Strategy, Implementation, Money, and People (SIMP).

Change Capacity Assessment (CCA)

The Change Capacity Assessment (CCA) evaluates 51 mindsets and beliefs that are critical to successfully implementing and sustaining positive transformation. It provides leaders with a data-driven approach to identify potential obstacles and areas of opportunity toward a successful change strategy. With just a ten-minute organization-wide survey, you’ll receive critical, relevant insights to help ensure your organization can sustain positive change.

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Develop an intimate understanding of your business. The Business Identity Index (BII) is a comprehensive report that gives you relevant insights specific to your business.  

There are 16 different business profiles; find out which type best describes yours. This 12-question survey will unlock important insights about your strengths, weaknesses, and opportunities, reveal misalignments in your operations, behaviors, and culture, and outline changes needed to make your business even more successful.

Once you’ve completed the BII, you’ll meet with your consultant to review your custom report.

So what? Why does this matter to you?
Using qualified data science:

  1. Unlock the ability to implement strategies with company behaviors in mind.
  2. Reduce ambiguity and take action with confidence. 
  3. Access a playbook for how to remove blind spots. 

Every business has blind spots; it’s a matter of finding them in time.

Perspectives, Not Personalities

The BII is a typology tool that uses 16 Business Types to identify core qualities that influence decision making, compare the perspectives of multiple leaders, and eliminate misalignment.

  • Achieve Alignment
  • Reduce Conflict in the C-Suite
  • Identify Your Strategic North Star

Different personalities, with varying strengths, are good for a business. Different perspectives on the business’ core identity – why it exists and what it should do – can be challenges that keep it from succeeding. ​The BII exposes these perspectives in a clear and concise framework.

Use Cases:

  • Pre-Strategic Planning & Vision Casting
  • Business Profiling (M&A Pipeline, Prospecting)
  • Team Building & Remediation

Additional information


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