Master of Fine Arts – Performing Arts Management (MFA),
Master of Business Administration – Entrepreneurship (MBA)
Alan is the Principal of Small Business Management Consulting (SBMC).
He works with established sole proprietors and partnerships who need help to get their business to the next level.
He helps these businesses attract new customers and increase revenue by improving their business story and refining their business model.
Education & Professional Development
Notable Career History
I am an experienced IT engineer, I have been living in New York since 2017. In 2018 I created my startup – offering IT services.
I met Alan Siege at the FastTrac® NewVenture course in January 2019, where – as an experienced facilitator and business expert – he conducted 10 meetings for a group of novice entrepreneurs. In that way I started my adventure in business in New York.
Thanks to Alan’s help, I started working on solving such issues as: Refine my business concepts, Identify the components of a strong business plan, Gain the knowledge and skills I need to launch a profitable business. But, first of all, this course with Alan helped me clarify the vision for my business and strengthened my belief in building a startup. However, I was still struggling with many issues – such as defining key values, what are my competitive advantages, sales target, sales channels, etc.
In January 2020, I asked Alan for a series of one-on-one meetings to continue my education which I started on the Fast Track course. We agreed to meet over the next few months to discuss various topics. Already at the first meetings I realized that Alan is a great business consultant, very experienced and full of knowledge.
First of all, we started working on defining the vision, mission and values for my business, and we worked on the content for the website and sales materials. I figured I had a lot to learn from Alan, so to build a team I need more experience in terms of communication and team leadership.
Therefore, in March 2020, I decided to take the role of a business consultant (as an engineer) in the startup of building an internet browser – while continuing to meet regularly with Alan in the following months.
Conversations and discussions with him helped me, above all, to gain more self-confidence as a young entrepreneur. Studying various books together and discussing various business-related issues, at the same time we had a lot of fun – playing different roles.
Alan’s help and expertise led me to a stage where I have no more doubts about the future direction of my startup – finding answers to all my previous questions.
I confirm, without any reservation, that Alan serves in a critical and essential capacity in the development of the basis for my startup. He is very professional, knowledgeable and was very easy to work with. Any business that decides to hire Alan would certainly benefit from his expertise and skills.
Shelley Diamond: www.shelleydiamondarchivalsolutions.com
Alan has been an exceptional advisor helping me learn to market my small, rather niche, consulting business. He quickly diagnosed my marketing and sales limitations and zeroed in on areas where I needed management guidance and help.
Working with Alan is like taking a marketing “how-to” crash course targeted specifically for YOUR business. Through our advisory sessions, Alan has helped refine my understanding of my target markets, craft more effective messaging, learn practical and effective selling techniques and commit to a marketing strategy. He’s a great coach: patient and direct, prodding when needed, always encouraging. Alan helped me set realistic marketing goals and explore various marketing strategies – even persuading me (I needed persuading) to launch a blog to showcase my professional knowledge and expertise. With Alan’s direction, expertise and support, I’m more confident now embracing marketing and selling as a cornerstone to build a successful business.