cropped greg potapenko.png

About Me

Location
Ontario, Canada
Languages
English, Russian, Spanish

Direct-Response Performance Growth Marketer: Acquired over 30 million new users for mobile apps, desktop software and gaming using paid media on Search, Display, Social and Video channels. Generated hundreds of thousands of qualified leads for clients in finance, insurance and home services from Google and Facebook Ads.

E-Commerce Brand Builder: Bootstrapped & Scaled a Direct-to-Consumer electronics brand from $0 to $2M in sales in less than 12 months, and helped multiple E-Commerce startups go to market and scale.

Experienced Marketing & Military Leader: led teams for 22 years in the Canadian Army Reserves, rising through the ranks from Private to Warrant Officer.

5.00 rating from 3 reviews
Have you worked with Greg before?
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5.00 rating from 3 reviews
Have you worked with Greg before?
Leave a review

Experience

  • Founder, H-Hour Inc. (2011 – present)
    • An award-winning performance marketing agency with focus on e-commerce, lead generation and user acquisition at scale. Specialists in Google advertising and Email marketing. We get more clients for our clients!
    • Profitably launched & scaled user acquisition and D2C Sales campaigns on Google Ads, Facebook Ads, YouTube, Email, Influencer marketing and Mobile Display with over $20M in ad spend.
    • Built and led teams of 5-20 direct response media buyers, sales funnel builders, influencer marketers, copywriters, conversion rate optimization specialists, etc. to profitably manage 7-figure ad campaigns for internal projects & external clients like IAC, IronSource, Plarium, SunRun, etc.
    • Brought ideas to market from conception to execution, drove the marketing strategy, made optimization decisions based on data, audited and improved customer journey to meet and exceed revenue and ROAS targets.
  • Co-Founder and CMO, RECLAR Canada (2023 – present)
    • Orchestrated the launch of the RECLAR brand in Canada, achieving a significant milestone in the brand’s global expansion efforts.
    • Developed and executed a comprehensive go-to-market strategy that included partnerships, digital marketing campaigns, and influencer collaborations
  • Co-Founder and CMO, Aimcise (2020 – present)
    • Sourced and acquired the brand via M&A process, conducting cross-border due diligence and negotiations, and moving the company to Canada post-acquisition.
    • Led the redesign and rebranding of the Aimcise brand and online presence, implementing direct-response marketing strategies and tactics to grow online sales
    • Spearheaded the launch of multiple new products, from the concept to the formulation to production.
  • Founder, EndoSnake by ValueGear Online (2016 – 2022)
    • Spearheaded the development of innovative consumer electronics, focusing on versatility and practicality for dual-use civilian and military/LE applications.
    • Drove brand growth and market recognition through strategic digital marketing and customer engagement, as well as tradeshows and traditional media (print, TV, radio). Scaled from $0 to $2M in sales in the first 18 months.
    • Implemented product enhancements based on customer feedback, ensuring high standards of quality and functionality. Led sourcing and contract manufacturing processes to deliver the products at optimal TCO.
    • Led the brand to become a trusted name in its niche, emphasizing innovation and customer satisfaction, with end users from US Army, FBI, DHS, CBP, RCMP, NASA, LGE and many more.
  • Department Head (Warrant Officer), Department of National Defense (2000 – 2022)
    • Led and supervised teams of 60-90 members, ensuring their individual and collective development, training and career progression KPIs were some of the highest in the Brigade.
    • Planned & executed training missions at Company level to successful completion.
    • Took on leadership roles as early as in the first year being a Private, and graduated as Top Candidate from several Leadership courses.

Qualifications

Education & Professional Development

  • Ryerson University –  BComm (Bachelor of Commerce – Finance, Accounting)
  • Royal Military College of Canada/Collège militaire royal du Canada – Advanced Leadership Program , Military and Strategic Leadership
  • CFA Institute – CFA Program Candidate – (Passed Level 1 and Level 2)
  • CSC (Canadian Securities Course)
  • Project Management Institute – PMP (Project Management Professional)

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

  • Founder, H-Hour Inc. (2011 – present)
    • An award-winning performance marketing agency with focus on e-commerce, lead generation and user acquisition at scale. Specialists in Google advertising and Email marketing. We get more clients for our clients!
    • Profitably launched & scaled user acquisition and D2C Sales campaigns on Google Ads, Facebook Ads, YouTube, Email, Influencer marketing and Mobile Display with over $20M in ad spend.
    • Built and led teams of 5-20 direct response media buyers, sales funnel builders, influencer marketers, copywriters, conversion rate optimization specialists, etc. to profitably manage 7-figure ad campaigns for internal projects & external clients like IAC, IronSource, Plarium, SunRun, etc.
    • Brought ideas to market from conception to execution, drove the marketing strategy, made optimization decisions based on data, audited and improved customer journey to meet and exceed revenue and ROAS targets.
  • Co-Founder and CMO, RECLAR Canada (2023 – present)
    • Orchestrated the launch of the RECLAR brand in Canada, achieving a significant milestone in the brand’s global expansion efforts.
    • Developed and executed a comprehensive go-to-market strategy that included partnerships, digital marketing campaigns, and influencer collaborations
  • Co-Founder and CMO, Aimcise (2020 – present)
    • Sourced and acquired the brand via M&A process, conducting cross-border due diligence and negotiations, and moving the company to Canada post-acquisition.
    • Led the redesign and rebranding of the Aimcise brand and online presence, implementing direct-response marketing strategies and tactics to grow online sales
    • Spearheaded the launch of multiple new products, from the concept to the formulation to production.
  • Founder, EndoSnake by ValueGear Online (2016 – 2022)
    • Spearheaded the development of innovative consumer electronics, focusing on versatility and practicality for dual-use civilian and military/LE applications.
    • Drove brand growth and market recognition through strategic digital marketing and customer engagement, as well as tradeshows and traditional media (print, TV, radio). Scaled from $0 to $2M in sales in the first 18 months.
    • Implemented product enhancements based on customer feedback, ensuring high standards of quality and functionality. Led sourcing and contract manufacturing processes to deliver the products at optimal TCO.
    • Led the brand to become a trusted name in its niche, emphasizing innovation and customer satisfaction, with end users from US Army, FBI, DHS, CBP, RCMP, NASA, LGE and many more.
  • Department Head (Warrant Officer), Department of National Defense (2000 – 2022)
    • Led and supervised teams of 60-90 members, ensuring their individual and collective development, training and career progression KPIs were some of the highest in the Brigade.
    • Planned & executed training missions at Company level to successful completion.
    • Took on leadership roles as early as in the first year being a Private, and graduated as Top Candidate from several Leadership courses.

Education & Professional Development

  • Ryerson University –  BComm (Bachelor of Commerce – Finance, Accounting)
  • Royal Military College of Canada/Collège militaire royal du Canada – Advanced Leadership Program , Military and Strategic Leadership
  • CFA Institute – CFA Program Candidate – (Passed Level 1 and Level 2)
  • CSC (Canadian Securities Course)
  • Project Management Institute – PMP (Project Management Professional)

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Reviews

  • Karly B
    5 out of 5

    Greg knows his stuff; he has run Google campaigns for us in the past, and his inbound calls have always been of the utmost quality. Im confident he could provide very valuable consultation services to whoever he works with. Work with Greg :)

  • Roman B
    5 out of 5

    Worked with Greg in few projects, Greg provided online marketing strategy including planing and implementation in 4 different industries my business has been involved in. His experience saved me and my business a lot of money while he navigated us trough the process of strategy planing and ongoing optimization of our online marketing needs.

  • Tina C
    5 out of 5

    Greg has been a long term partner of various software products that we own and operate. He is a veteran in the affiliate/performance marketing space, understands and spots trends, able to capture the marketing opportunities and provides expertise in scaling growth.

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