cropped sabine macdonald 1.png

About Me

Location
Ontario, Canada
Languages
English, German, Portuguese, Spanish

You want to transform but feel stuck?

You are working in an intercultural environment and feel the change you desire is not happening?

Wouldn’t it be great to have someone who coaches you AND consults the problem?

Having reshaped marketing and sales divisions across multiple continents, I’ve championed the evolution towards customer centricity and digital transformation. I lived in Germany, Spain, Mexico, Russia, the USA, Brazil, Canada for work, navigated global markets with finesse and cultivated invaluable cross-cultural collaboration.

Recognizing the pivotal role of leadership, I pursued certification as a Coach, leveraging this expertise to drive organizational success. Renown for my adeptness in introducing forward-thinking concepts, fostering team unity, and demonstrating unwavering dedication, I’ve consistently elevated organizational performance. Recently, I launched my own International Consulting and Coaching Company, committing myself entirely to empowering enterprises to navigate transformative journeys seamlessly.

5.00 rating from 3 reviews
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5.00 rating from 3 reviews
Have you worked with Sabine before?
Leave a review

Experience

Recent Work

  • Establishment of a Regional Marketing Hub for Latin America and the Caribbean for a German Manufacturing Company (20.000 Employees, 5 Billion Revenues) uniting 30 independent partners under one team, leveraging synergies, implementing global strategies, and adapting them locally. (2019 -2023)
  • Elaboration of an export plan and promotion of  the concept at governmental institutions, venture capitalists and stakeholders at an international level for a revolutionary transportation company based in Toronto. (January 2024 – April 2024)
  • Creation of a Business plan, Branding strategy, Pitch Deck and Management Summary for a Start-up with a sustainable patented solution in the Cleantech sector expanding to the US market. (January 2024-currently)
  • Coaching individuals around the world and international teams with the Positive Intelligence® Methodology, shifting negative thoughts to a positive mindset leading them to higher performance, better relationships and overall happiness. (October 2023 – currently)

Notable Career History

  • CEO & Founder of Nexa Avenue, International Consulting & Coaching Company (Canada)  (2024)
  • Regional Marketing Director LATAM & the Caribbean overseeing 30 partners, 140+ team members in 36 countries (Brazil) (2019-2023)
  • Global Digital Marketing Director, designing the Global Digital Marketing Strategy, implementing e-Commerce in 26 countries in Europe and harmonizing hundreds of individual systems into a cohesive global ecosystem worldwide (Germany) (2013-2019)
  • Internal Sales Director, leading CRM, Customer Excellence, Sales Controlling, and Dealer development (Spain) (2008-2013)
  • Interims Project Manager, implementing CRM, Market & Sales research, BSC and Website (Mexico) (2011)
  • Interims Marketing Director, establishing the Marketing strategy and the team (Russia) (2009)
  • Marketing Manager, leading Event- and Product manager, Website, Market Research, B2B Systems (Spain) (2002-2007)
  • Content Manager, reviewing  of international books for a publishing house (USA) (2001)

Qualifications

Education & Professional Development

  • Exercising Leadership – Foundational Principles – Harvard University – 2023-2024
  • Psychology – The Science of Wellbeing – Yale University – 2023
  • Positive Intelligence Coach (2023-2024)
  • Coaching Certification ICI (2020-2021)
  • Master of Business Administration (MBA) CEU – 2007-2008
  • Master in Sales Management ESIC – 2006-2007
  • Bachelor of Business Administration (BBA with major in Marketing) – 1998 -2001

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

  • Establishment of a Regional Marketing Hub for Latin America and the Caribbean for a German Manufacturing Company (20.000 Employees, 5 Billion Revenues) uniting 30 independent partners under one team, leveraging synergies, implementing global strategies, and adapting them locally. (2019 -2023)
  • Elaboration of an export plan and promotion of  the concept at governmental institutions, venture capitalists and stakeholders at an international level for a revolutionary transportation company based in Toronto. (January 2024 – April 2024)
  • Creation of a Business plan, Branding strategy, Pitch Deck and Management Summary for a Start-up with a sustainable patented solution in the Cleantech sector expanding to the US market. (January 2024-currently)
  • Coaching individuals around the world and international teams with the Positive Intelligence® Methodology, shifting negative thoughts to a positive mindset leading them to higher performance, better relationships and overall happiness. (October 2023 – currently)

Notable Career History

  • CEO & Founder of Nexa Avenue, International Consulting & Coaching Company (Canada)  (2024)
  • Regional Marketing Director LATAM & the Caribbean overseeing 30 partners, 140+ team members in 36 countries (Brazil) (2019-2023)
  • Global Digital Marketing Director, designing the Global Digital Marketing Strategy, implementing e-Commerce in 26 countries in Europe and harmonizing hundreds of individual systems into a cohesive global ecosystem worldwide (Germany) (2013-2019)
  • Internal Sales Director, leading CRM, Customer Excellence, Sales Controlling, and Dealer development (Spain) (2008-2013)
  • Interims Project Manager, implementing CRM, Market & Sales research, BSC and Website (Mexico) (2011)
  • Interims Marketing Director, establishing the Marketing strategy and the team (Russia) (2009)
  • Marketing Manager, leading Event- and Product manager, Website, Market Research, B2B Systems (Spain) (2002-2007)
  • Content Manager, reviewing  of international books for a publishing house (USA) (2001)

Education & Professional Development

  • Exercising Leadership – Foundational Principles – Harvard University – 2023-2024
  • Psychology – The Science of Wellbeing – Yale University – 2023
  • Positive Intelligence Coach (2023-2024)
  • Coaching Certification ICI (2020-2021)
  • Master of Business Administration (MBA) CEU – 2007-2008
  • Master in Sales Management ESIC – 2006-2007
  • Bachelor of Business Administration (BBA with major in Marketing) – 1998 -2001

Sabine's Store

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Reviews

  • Silvana B
    5 out of 5

    Sabine is one of the most energizing, positive and engaged persons I have met in the professional space. Convinced about the transformative power of doing excellent work in a collaborative format, Sabine has always reached her goals with a tangible impact for colleagues and customers.

  • Romario B
    5 out of 5

    When developing strategies, Sabine knows how to quickly identify the really important issues and develop solutions. I appreciated her structured approach, her well-founded analyses and her continuous motivation. Her ability to involve the relevant stakeholders is remarkable and enabled efficient implementation.

  • Iver  G
    5 out of 5

    Sabine has been an advisor for our company. She gave us strategic support remotely. We invited her to participate in our annual dealer event to give a training and motivational speech. Her professionalism and her ability to engage with the team and other persons were outstanding. We are grateful for all her support and we hope to continue working with her.

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