Description
Prepare leaders and key teams to respond calmly, consistently, and credibly when something goes wrong.
Best for
Organizations that want to improve communications readiness before they face an issue publicly or internally.
Solves
- Response pathways are unclear.
- Messaging would likely be improvised under pressure.
- Leaders want more confidence and consistency.
Delivery format and timing
Done-with-you sprint over 3–4 weeks, with kickoff typically within 5 business days of purchase.
What is included
- Risk-context intake and issue review.
- Stakeholder mapping.
- Message framework development.
- Scenario-based response planning.
- Leadership guidance session.
- Draft escalation and communications checklist.
Activities / approach
The sprint focuses on crisis readiness, message discipline, and leadership preparedness rather than ongoing public-relations execution.
Deliverables
- Crisis response framework.
- Message map and holding statements.
- Escalation path outline.
- Channel-by-channel communications guidance.
- Leadership response recommendations.
Expected outcomes
- Faster, more consistent messaging under pressure.
- Better alignment between leadership, people, and public-facing teams.
- Reduced reputational damage caused by slow or improvised response.
Possible add-ons / upgrades
- Add-on: Additional workshop or tabletop-style review session (starting from $2,000).
- Add-on: Executive leadership briefing deck (starting from $1,500).
- Add-on: Additional scenario included in the package (starting from $1,500).
- Add-on: 60-day follow-up review session (starting from $1,250).
Client responsibilities / assumptions
- Client identifies top risk scenarios.
- Relevant leaders participate in review sessions.
Out of scope
- Acting as external spokesperson.
- Ongoing PR retainer.
- Litigation communications.
- Full cyber incident response services.
Pricing
Starting from $8,500.
FAQ
- What happens after purchase?
The client receives intake materials and schedules the initial Clarity Call to confirm scope and participants. - When does kickoff happen?
Kickoff is typically scheduled within 5 business days of purchase, subject to consultant and client availability. - Does this include live crisis support?
No. This is a readiness package, not an on-call crisis response retainer. - Can this include more than one scenario?
Yes, but additional scenarios may require an add-on.
