fabio b

About Me

Location
Italy
Languages
English, Italian

How can you help your best-fit customers intuitively understand the value of your solutions? That’s my goal.

Prospects and customers are drowning in an ocean of competitive choices. I help industries tighten and fine-tune their positioning to improve their marketing and sales performance.

A skilled director of digital and marketing with over 15 years of international experience in B2B industrial companies, I help industries and startups define and renew their digital ecosystem and strategy.

In my extensive experience, I have led large teams in EMEA adopting coaching, shaped and defined Go-To-Market sales & marketing strategies in different markets, implemented digital projects engaging Sales, CS, IT and Marketing deptartments, acting as both facilitator and program manager.

Last but not least, I change Industries’ account management model from “spent” to “spending potential” with a data science model.

5.00 rating from 3 reviews
Have you worked with Fabio before?
Leave a review
5.00 rating from 3 reviews
Have you worked with Fabio before?
Leave a review

Experience

Recent Work

  • Definition and execution of long-term sales and marketing strategy, agreed digital road map planning projects, budgeting >1M€ and forecasting costs and KPI’s to measure ROI
  • Set up omni-channel demand generation process through a mixed ecosystem composed by Salesforce CRM (including quotes and lead management), b2b eCommerce (through EDI, eprocurement and e-catalog), marketing automation by different recurrent behavioral campaigns
  • Running recurrent industry research on 4 key verticals and >20k companies enabling highly analytical actions
  • Business coaching supporting and simplifying a continuous improvement culture in EMEA
  • Strategic data visualization dashboard set up through business intelligence, built aggregating >1M data and integrating external commercial information assets
  • Reviewed account management model built engaging top #5 consulting firm on over 300k customers, changing both existing portfolio assignment criteria (from spent to spending potential) and customer cluster segmentation

Notable Career History

  • Digital and Marketing Director, Omega SpA, 3 years
  • South Europe CRM Manager, Markem-Imaje SA, 2 years
  • Head of Inside Sales and Digital, RS Group, 2+ years
  • Customer Service Manager, RS Group, 4 years
  • eCommerce Manager, RS Components, 2+years

Qualifications

Education & Professional Development

  • Specialized degree in Marketing
  • Certificate of accreditation Leadership Coaching Skills (City & Guilds, London)
  • Certificate of accreditation Lean Six Sigma project management (Bourton Group, Birmingham UK)
  • Certificate of accreditation Public Speaking (Olivander Consulting, Milan Italy)

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

  • Definition and execution of long-term sales and marketing strategy, agreed digital road map planning projects, budgeting >1M€ and forecasting costs and KPI’s to measure ROI
  • Set up omni-channel demand generation process through a mixed ecosystem composed by Salesforce CRM (including quotes and lead management), b2b eCommerce (through EDI, eprocurement and e-catalog), marketing automation by different recurrent behavioral campaigns
  • Running recurrent industry research on 4 key verticals and >20k companies enabling highly analytical actions
  • Business coaching supporting and simplifying a continuous improvement culture in EMEA
  • Strategic data visualization dashboard set up through business intelligence, built aggregating >1M data and integrating external commercial information assets
  • Reviewed account management model built engaging top #5 consulting firm on over 300k customers, changing both existing portfolio assignment criteria (from spent to spending potential) and customer cluster segmentation

Notable Career History

  • Digital and Marketing Director, Omega SpA, 3 years
  • South Europe CRM Manager, Markem-Imaje SA, 2 years
  • Head of Inside Sales and Digital, RS Group, 2+ years
  • Customer Service Manager, RS Group, 4 years
  • eCommerce Manager, RS Components, 2+years

Education & Professional Development

  • Specialized degree in Marketing
  • Certificate of accreditation Leadership Coaching Skills (City & Guilds, London)
  • Certificate of accreditation Lean Six Sigma project management (Bourton Group, Birmingham UK)
  • Certificate of accreditation Public Speaking (Olivander Consulting, Milan Italy)

Fabio's Store

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Reviews

  • Massimo C
    5 out of 5

    I recommend this person for many reasons, his exceptional analytical skills, his pragmatism, his refined intelligence and culture, his ability to manage and enhance his team, his ability not only to create and manage a project, but above all to present it, involving and convincing all decision makers. In addition to his skills described above, I particularly remember his friendliness, his conviviality, his ability to listen and give precious advice by providing always an enlightening point of view.

  • Paola S
    5 out of 5

    "I worked closely as peer with Fabio in Markem-Imaje for almost 2 years, he was South Europe CRM Manager with international team partially managed remotely. Fabio has strong people management, change management and coaching skills. He can be assertive and team feel confident to follow him even in transition time and in accepting challenges under his leadership. He builds and manages collaborative relationships at all levels thanks to his empathy and communication skills. Always willing to support and help, a kind of mentor for colleagues. He is result driven, strong business acumen and strategic mindset, excellent planning and organizational skills. During that period, he implemented data visualization models enabling data driven decisions through interactive dashboard and and he was part of b2b ecommerce project, in both cases achieving outstanding results." I’m sure he could be a great resource and asset for any company!

  • Yannick M
    5 out of 5

    I was thrilled to managed Fabio for 2 years. It is always a pleasure to work with person like Fabio the not only have technical expertise large skills sets but do have a a large bench of soft skills which makes I’m a tremendous leader. Fabio is a real listener able to truly understand human complexity and able to overcome difficulties by an holistic approach of human being and unable to unlock power of people. Futuristic, Calm, Structured, sense of urgency and able to speak to a large audience with capabilities to adapt the content to the audience, I do recommend Fabio for consultant role in is area of expertise. If I would have the possibility in my new managing director role I would hire him without any hesitation.

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