The answers to what you do and why you do it are the foundation of every business. Failing to nail them, owners are forced to compensate by spending countless hours and thousands of dollars convincing people of their worth.
As a writer with a knack for answering those questions, I help owners build that foundation in the form of a Brand Story, then work with them to harness the power of that story, connect with their audience, and grow a purpose-fueled business.
Education & Work History
I helped EIO Solutions redefine the business they were in and bring two disparate products together under one unified offering.
What they had to say:
“We had two main services that we didn’t know how to talk about in the same sentence, but John showed us how they fit together under a bigger, clearer mission. Since then, we’ve gained far more attention from customers, partners, and investors, and our employees feel like they’re working together on something big!”
Build on your foundation, communicate effectively and efficiently, and grow a purpose-fueled business with ongoing support from a Value Architect....
Discover what you do and why it matters, then create a series of messages that act as a framework for all business decisions and future communications....