John Trainor

About Me

Location
British Columbia, Canada
Languages
English

The answers to what you do and why you do it are the foundation of every business. Failing to nail them, owners are forced to compensate by spending countless hours and thousands of dollars convincing people of their worth.

As a writer with a knack for answering those questions, I help owners build that foundation in the form of a Brand Story, then work with them to harness the power of that story, connect with their audience, and grow a purpose-fueled business.

5.00 rating from 1 reviews
Have you worked with John before?
Leave a review
5.00 rating from 1 reviews
Have you worked with John before?
Leave a review

Experience

Recent Work

EIO Solutions
I helped EIO Solutions redefine the business they were in and bring two disparate products together under one unified offering.

I provided:

  • Brand strategy consulting
  • Communication Strategy
  • Copywriting and design services
  • Oversight for the production, execution, and reporting of email, social media, and direct-sales campaigns

What they had to say:

“We had two main services that we didn’t know how to talk about in the same sentence, but John showed us how they fit together under a bigger, clearer mission. Since then, we’ve gained far more attention from customers, partners, and investors, and our employees feel like they’re working together on something big!”

Qualifications

Education & Work History

  • Graduate of IVEY Business School with an Honours in Business Administration
  • Account Supervisor with boutique creative agency: Naked Creative Consultancy (2012–2016)
  • Marketing Director for B2B Startup: EIO Solutions (2016–2020)
  • Founder, Writer, and Value Architect for VOV Stories (2020–Present)

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work

EIO Solutions
I helped EIO Solutions redefine the business they were in and bring two disparate products together under one unified offering.

I provided:

  • Brand strategy consulting
  • Communication Strategy
  • Copywriting and design services
  • Oversight for the production, execution, and reporting of email, social media, and direct-sales campaigns

What they had to say:

“We had two main services that we didn’t know how to talk about in the same sentence, but John showed us how they fit together under a bigger, clearer mission. Since then, we’ve gained far more attention from customers, partners, and investors, and our employees feel like they’re working together on something big!”

Education & Work History

  • Graduate of IVEY Business School with an Honours in Business Administration
  • Account Supervisor with boutique creative agency: Naked Creative Consultancy (2012–2016)
  • Marketing Director for B2B Startup: EIO Solutions (2016–2020)
  • Founder, Writer, and Value Architect for VOV Stories (2020–Present)

John's Store

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Reviews

  • Alexandra K
    5 out of 5

    Now I understand what "Value Architect" means!

    John did a wonderful job of translating a garbled, confusing mess of ideas into a thoughtful set of clear, meaningful, and powerful messages. He is a great communicator who listens carefully to understand people's needs and pains, can synthesize and analyze ideas, and then crafts the right messages. We're now able to simply and clearly articulate the value of our service, and make sure that our messages are effective in reaching our audience. Plus, he's friendly, flexible, collaborative and a pleasure to work with!

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