jon pelzer

About Me

Location
Texas, USA
Languages
English

I approach every consulting opportunity with one basic question, “what do you want to be able to do”? The most successful solutions have been engineered in reverse. They started with the end purpose in mind, followed by the strategies, elements and steps required to achieve the desired outcome.

I have 30+ years’ experience designing, developing, and delivering successful solutions within Healthcare, M&A, Media, Financial Services, Consumer Goods, Entertainment, Retail, Technology, Automotive, Digital, Wireless, Political and Non-Profit Sectors. Why do these experiences matter to you? There’s almost always a learning curve to get to the answers that actually work. This learning curve can cost you time, money, and even success. For my areas of expertise, I have already been through the learning curve to know what will work, what is not likely to work and (as often can be the case) where we cannot make assumptions because we first need to find the answers.

During your free consultation, please share with me what you want to be able to do. Only if I believe I am qualified, I will discuss ideas/strategies that could help you. If you move on to alternatives after our session, please know that I am more than comfortable having just been a sounding board. If we move forward together, I will go out of my way to provide details of my work plan and full accountability every step of the way.

 5.00 rating from 3 reviews
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 5.00 rating from 3 reviews
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Experience

  • Designed and oversaw development of a platform that automated normalization and profiling processes of singularly defined audiences across multiple data sources
  • Created comprehensive health risk/ engagement scores and thousands of health-related measures that could be attributed to defined populations or individuals
  • Developed spatial risk scores that combined the location of defined healthcare populations in context with spatial proximities for healthcare provider access risk, environmental risk, health literacy risk, food, pharmacy desert risks and more
  • Designed automation of data products, reports and visualizations that reduced delivery time by 98%
  • Researched, cleaned, segmented, and quality scored 60,000+ B2B Healthcare accounts by individual work titles for targeted AMB or Salesforce outreach/tracking

Qualifications

  • Turned around/sold two businesses
    • Revenue growth of 10X+
  • Founded five successful startups
    • Marketing, Technology, Finance, Consultancy and Healthcare
  • Defined target audiences for hundreds of consumer products & services
    • Post analysis showed 95-98% of new customers acquired matched predicted audience definitions
  • Developed integrated, purpose driven marketing solutions to acquire these targets
    • 300 documented case studies, the average lift was 2x over historical average
  • Pioneered/Innovated
    • Methods to micro target audiences via mass media, television, outdoor & radio
    • Methods to achieve an audience centric marketing mix
    • Metrics associated with unique reach/frequency and decision funnel stages
    • Methods to find consumer targets by ethnicities and language preferences
    • Geospatial platforms that scaled results by measures/audiences/geographies

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

  • Designed and oversaw development of a platform that automated normalization and profiling processes of singularly defined audiences across multiple data sources
  • Created comprehensive health risk/ engagement scores and thousands of health-related measures that could be attributed to defined populations or individuals
  • Developed spatial risk scores that combined the location of defined healthcare populations in context with spatial proximities for healthcare provider access risk, environmental risk, health literacy risk, food, pharmacy desert risks and more
  • Designed automation of data products, reports and visualizations that reduced delivery time by 98%
  • Researched, cleaned, segmented, and quality scored 60,000+ B2B Healthcare accounts by individual work titles for targeted AMB or Salesforce outreach/tracking

  • Turned around/sold two businesses
    • Revenue growth of 10X+
  • Founded five successful startups
    • Marketing, Technology, Finance, Consultancy and Healthcare
  • Defined target audiences for hundreds of consumer products & services
    • Post analysis showed 95-98% of new customers acquired matched predicted audience definitions
  • Developed integrated, purpose driven marketing solutions to acquire these targets
    • 300 documented case studies, the average lift was 2x over historical average
  • Pioneered/Innovated
    • Methods to micro target audiences via mass media, television, outdoor & radio
    • Methods to achieve an audience centric marketing mix
    • Metrics associated with unique reach/frequency and decision funnel stages
    • Methods to find consumer targets by ethnicities and language preferences
    • Geospatial platforms that scaled results by measures/audiences/geographies

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Services

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Reviews

  • John B
    5 out of 5

    –

    Jon has an extraordinarily deep knowledge and understanding of commercially available datasets, as well as how to integrate these datasets into first party, proprietary data to solve a wide variety of business challenges for a wide variety of industries.

  • Lori C
    5 out of 5

    –

    I can 100% recommend Jon. He is an exceptional capacity to understand the business challenges and find solutions to helping grow businesses. Jon is an amazing collaborator, working across many organizational stakeholders and has phenomenal presentation skills.

  • Philip A
    5 out of 5

    –

    I highly recommend Jon. Jon is one of the most knowledgeable database marketers in helping clients assess the quality of their data and how best to augment, cleanse and improve it for targeting, profiling or understanding consumer intents. He has a vast knowledge of all the top 3rd party providers of data from Simmons, Claritas, Axciom, Experian, etc. Solid knowledge on negotiating and contracting for data. Finally, he helps decipher what the data is telling you and provides strategic recommendations that drive and improve return on investment. He delivers on time. Within budget. And personally... is a pleasure to work with.

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