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About Me

Location
Ontario, Canada
Languages
English

I’m a full-stack marketer by training with over three decades of experience spanning Sales, Marketing, and Product Development, across several industries including telecom, retail, higher education, and SaaS. My zone of genius lies in developing sales and marketing strategies that leverage both traditional and digital channels that will build your brand and help you sell more to your customers.

I’ve been around computers since the time they used cassette tapes as hard drives, so I tend to lean more towards tech-based companies. But what I really enjoy doing is figuring out what makes your customers tick and how to use that insight to fuel your company’s revenue growth. (the beautiful part about my process is that it works regardless of the industry you’re in or what you’re selling!)

Whether you’re a startup or an established player in the market, I bring to the table a unique mix of creativity, technical expertise, and market intelligence that will make your business stand out so you can achieve your objectives.

 5.00 rating from 3 reviews
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 5.00 rating from 3 reviews
Have you worked with Trevor before?
Leave a review

Experience

Recognized Expertise

  • Regular speaker on Sales and Marketing topics at various entrepreneurship associations, programs, and conferences.

Recent Work

  • Collaborated with a SaaS-based arts and entertainment company to develop a compelling value proposition, identify their ideal customers, and optimize their sales strategy, resulting in increased sales and industry standing.
  • Worked with an IT consulting firm to develop a customized marketing plan, analyzing their industry, identifying target customers, and implementing a sales strategy to stand out and connect with the right audience.
  • Assisted a healthcare e-commerce service in developing a business plan, determining the optimal market route, and ensuring successful launch and service delivery.
  • Assessed a fashion brand selling upcycled products via e-commerce, aiming to develop a value proposition and messaging that reinforces their brand identity and promotes environmental responsibility.
  • Led an entrepreneurship incubator for 60 BIPOC and female founders, aiming to educate them for a Micro-Certification in Entrepreneurship and provide advice on business planning, marketing, and sales strategies.

Qualifications

Education & Professional Development

  • Marketing Management – Centennial College School of Business – 1990-1993

 

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recognized Expertise

  • Regular speaker on Sales and Marketing topics at various entrepreneurship associations, programs, and conferences.

Recent Work

  • Collaborated with a SaaS-based arts and entertainment company to develop a compelling value proposition, identify their ideal customers, and optimize their sales strategy, resulting in increased sales and industry standing.
  • Worked with an IT consulting firm to develop a customized marketing plan, analyzing their industry, identifying target customers, and implementing a sales strategy to stand out and connect with the right audience.
  • Assisted a healthcare e-commerce service in developing a business plan, determining the optimal market route, and ensuring successful launch and service delivery.
  • Assessed a fashion brand selling upcycled products via e-commerce, aiming to develop a value proposition and messaging that reinforces their brand identity and promotes environmental responsibility.
  • Led an entrepreneurship incubator for 60 BIPOC and female founders, aiming to educate them for a Micro-Certification in Entrepreneurship and provide advice on business planning, marketing, and sales strategies.

Education & Professional Development

  • Marketing Management – Centennial College School of Business – 1990-1993

 

Trevor's Store

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Services

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Reviews

  • Lu Y
    5 out of 5

    –

    Trevor was very knowledgeable in his field. He took the time to listen to the challenges of my business even at its early stage and helped me focus on important milestones. He also was instrumental in helping me narrow a precise buyer persona that fitted my business.Trevor is a great addition to any team and I've kept in touch with him even after he left TechAlliance.

  • Rashidi K
    5 out of 5

    –

    Trevor helped me with my startup during an entrepreneurship accelerator that he was leading. Through his advisory sessions, he was able to guide me with my sales and marketing plan to address the pain points of my customer. Also, I was new to entrepreneurship, so he was able to elaborate how to maintain my well-being and gave me sound wisdom on how to be successful with my first venture. I would recommend him to anyone who is looking to grow.

  • Craig M
    5 out of 5

    –

    Trevor is an active part of the TorontoStarts community for almost a decade now. He has been generous with his time as a mentor and advisor providing sales and marketing advice to the startups in our community. I would recommend his services to anyone who’s looking to build a sales or marketing strategy for their business. Trevor is great and has a lot of experiences that brings more than marketing and sales to the table. He also is a great person.

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