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Unlocking the Doors of Funding: Strategies for Women-Owned Businesses
Category: Advice, Finance

Unlock funding strategies for women-owned businesses and overcome fundraising challenges with empowering solutions.  
  Unlock funding strategies for women-owned businesses and overcome fundraising challenges with empowering solutions.  

Women entrepreneurs are making waves in the business world, but they still face unique challenges when it comes to fundraising. Despite the fact that women-owned businesses account for 42% of all businesses in the United States, they receive only 2% of venture capital funding. This means that women entrepreneurs often struggle to secure the funding they need to start and grow their businesses.

One major challenge facing women-owned businesses is access to networks and resources. 

Many venture capitalists and angel investors come from male-dominated industries or social circles, which can make it difficult for women entrepreneurs to make connections and find potential investors who understand their specific needs and goals. 

However, there are female-led VC firms as well as more women entering the male-dominated VC world.

Another issue facing women-owned businesses is bias within the fundraising process itself. These biases can manifest in various forms, including gender-based stereotypes, preconceived notions about leadership capabilities, and unequal expectations. Women entrepreneurs often encounter challenges in securing funding due to these biases, which may lead to disparities in opportunities for growth and expansion. The biases within the fundraising landscape underscore the importance of promoting inclusivity and equal access to resources, fostering an environment where all entrepreneurs, regardless of gender, can thrive and succeed in their ventures. Addressing and rectifying these biases is crucial for creating a more equitable entrepreneurial ecosystem.

Startup Capital: Sources & Strategies

Starting a business is no small feat, and finding the right capital to get it off the ground can be one of the biggest hurdles. But for women entrepreneurs, this challenge can be even more daunting. Fortunately, there are several sources of startup capital available that cater specifically to women owned businesses.

One such source is government grants. The Small Business Administration (SBA) provides funding opportunities for women-owned businesses through its Women-Owned Small Business Federal Contracting Program. Additionally, state and local governments may also offer grants or loans to women entrepreneurs as part of their economic development initiatives.

Women-owned businesses that cannot qualify for an SBA loan may want to research online lenders next. Online lenders, such as Funding Circle or OnDeck, offer virtually every kind of financing option from short-term funding for working capital to microloans and may offer more creative arrangements like invoice financing.

Grants: Finding and Submitting

Grants are an excellent way for women-owned businesses to secure funding for their projects. They can help support your business plan and provide the necessary resources for you to succeed. However, finding grants can be a daunting process, especially if you’re new to the game.

Thankfully, there are several resources available that can help you find grants tailored specifically to women-owned businesses. The SBA has a search tool on its website that allows users to filter through various grant opportunities by industry, location and other criteria. Additionally, there are many private organizations and nonprofits devoted exclusively to helping women entrepreneurs secure funding.

Once you’ve found a grant that fits your needs and goals, it’s time to start putting together your submission. Be sure to read through all of the application materials carefully so that you understand exactly what is required of you.

Loans: Leveraging Credit

If you’re a woman entrepreneur looking to start or scale your business, getting approved for a loan could be the funding solution you need. Loans are among the most versatile and flexible sources of capital available in today’s marketplace. However, it’s essential to understand how loans work before leveraging credit.

First, it’s crucial to know that there are different types of loans available, such as term loans, SBA loans, and lines of credit. Each type has its unique features and benefits depending on the stage of your business and your funding requirements.

Secondly, when applying for a business loan, lenders will look at your credit score and ask for documentation such as personal tax returns or financial statements, as well as other factors such as cash flow and collateral. Keep these records organized and up-to-date so that they can support your application. It’s important to keep your personal and business finances separate so that your personal credit score isn’t negatively impacted by any business debts or missed payments.

Fundraising strategies for women-owned businesses
Crowdfunding platforms allows entrepreneurs to pitch their ideas and products to a wide range of investors, who can contribute small amounts of money towards the business’s goal.

Crowdfunding Platforms

Crowdfunding platforms like Kickstarter or Indiegogo have emerged as a popular way for women-owned businesses to access funding. These online platforms allow entrepreneurs to pitch their ideas and products to a wide range of investors, who can contribute small amounts of money towards the business’s goal. Crowdfunding has become an increasingly viable option for female founders who face more barriers when it comes to securing traditional financing.

One reason why crowdfunding is so attractive for women-owned businesses is that it provides a level playing field. Unlike with traditional sources of funding like venture capital, crowdfunding doesn’t discriminate against gender or ethnicity. This means that female entrepreneurs can present their ideas on equal footing with male founders, giving them access to new opportunities and resources. Furthermore, crowdfunding allows investors to support projects they believe in without risking large sums of money, making it easier for women-owned businesses to get off the ground.

Networking & Mentorship

Networking and mentorship are two crucial elements for women-owned businesses to succeed in the competitive world of entrepreneurship. These two factors provide a wealth of resources, guidance, and support that can help businesswomen secure funding for their ventures.

Networking allows female entrepreneurs to connect with like-minded individuals who have faced similar challenges in their business journey. It opens up opportunities for collaborations, partnerships, and potential investors who may be interested in funding their businesses. By attending networking events or joining online communities specifically designed for women entrepreneurs or women-owned businesses, they can build relationships that could lead to invaluable connections.

Mentorship is also an essential aspect of navigating through the complexities of owning a business. Having a mentor who has experience in the industry or sector that they operate in can provide valuable insights into best practices and pitfalls to avoid.

Pitching to Investors

Pitching to investors can be a daunting task, especially if you’re a woman-owned business seeking funding. Despite the significant strides made towards gender equality in the business world, women are still underrepresented in venture capital and angel investor circles. But don’t let that discourage you – there are options out there! 

Here’s how to increase your chances of success when pitching to investors:

First and foremost: do your research beforehand. Make sure you understand the specific criteria that potential investors look for when evaluating startups. Research potential investor’s portfolio and understand the categories they focus their funds on.

When pitching investors, make sure you’re asking for the right amount of money. Be clear on what your business needs in order to grow and thrive, but also be realistic. Investors want to see that you’ve done your research and have a solid understanding of your finances. 

It’s also important to have a strong pitch deck. Make it a visual representation of your business plan and include information such as market research, financial projections, risk analysis, and team bios.

Final thoughts: Unlocking Doors of Funding

Women-owned businesses have the potential to drive economic growth and create new opportunities in their communities. With the right guidance and resources, women entrepreneurs can take advantage of all the funding options available to them today. There are opportunities to be had!

Though the funding challenges exist, savvy VC investments groups are catching on that by diversifying their portfolio to include women-led businesses, they can take advantage of the 35% higher ROI than male-led companies.

Furthermore, VC firm First Round Capital found that the women founded or co-founded investments in their portfolio outperformed male founded investments by 63%.

As more women enter the male dominated VC world, consider focusing on VC groups that are led by females or founded by females, and who support the mission to bring women owned businesses to the forefront. 

In addition, research other VC firms who include women-owned businesses in their investment portfolio.

Governments, financial institutions, and other organizations need to ensure that women-owned businesses are not overlooked when it comes to securing funding. By helping these businesses succeed, we can create a more equitable economy for everyone.

On Cansulta, we believe no business leader should have to face any challenge alone. Our online platform lets you find and collaborate with pre-vetted consultants at a fraction of the cost of traditional firms.
Furthermore, with a Cansulta subscription, you gain the valuable benefit of accessing a business network that you can lean on for support and assistance. This network provides a platform for collaboration, knowledge sharing, mentorship and potential partnerships, enhancing your business’s opportunities for growth and success.
In essence, a robust business network serves as a dynamic resource, fostering connections that contribute to the overall development and resilience of your enterprise.

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