$250.00 excluding tax

Customizable
Message me to tailor this solution to your needs

Customer Research

Services

  • Marketing

Goal:

  • Grow
  • Manage
  • Plan

Overview

Build a customer-centric strategy that converts by knowing your target audience: Who are they? What motivates their purchase?  What is their decision-making process? Where to find them?

Out of stock

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Description

Qualitative research is highly insightful and often uncovers opportunities for new revenue streams or a redefinition of your target audience or value proposition.  It provides the benefit of a real alignment between your business objectives and audience needs. Using a systematic approach to qualitative research via customer interviews, I provide a finding report with insights validating assumptions or identifying new opportunities. Customer research findings are also very useful to identify your target audience personas and optimize your customer experience.

 Scope:

  • 1-hour kick-off meeting to learn more about your industry, business, and your target audience. This session will also be used to determine who from your organization will participate in stakeholder interviews, a very important preliminary step to defining the research objectives. The next steps will include:
    •   Key stakeholder work sessions to align research requirements and objectives
    •   Participants’ recruitment methodology definition
    •   Preparation of the participant’s screener (to be approved by the client)
    •   Participants’ recruitment and interview scheduling
    •   Discussion guide preparation (to be approved by client)
    •   Interviews
    •   Interviews analysis
    •   Preparation of the findings report
    • 1-hour meeting for findings and recommendations presentation

 Deliverables/Outputs:

  • Findings report (pdf)
    • Insights on customers’ needs, expectations, and behavior supported by interview video excerpts
    • Recommendations for next steps
  • Interview recordings (videos)

 Timing:

  • To be determined based on the scope of research

 Assumptions:

  • Costs related to the research are to be covered by the client.
  • Cost for participants’ recruitment
  • Cost for screening and interview tools
  • Incentives for participants

Out of Scope:

  • Persona
  • Customer journey
  • Marketing and communication strategy

Additional information

Provider

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Aim

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Expertise

Product Type

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