$250.00 excluding tax

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Customer Research


  • Marketing


  • Grow
  • Manage
  • Plan


Build a customer-centric strategy that converts by knowing your target audience: Who are they? What motivates their purchase?  What is their decision-making process? Where to find them?

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Qualitative research is highly insightful and often uncovers opportunities for new revenue streams or a redefinition of your target audience or value proposition.  It provides the benefit of a real alignment between your business objectives and audience needs.


Using a systematic approach to qualitative research via customer interviews, I provide a finding report with insights validating assumptions or identifying new opportunities. Customer research findings are also very useful to identify your target audience personas and optimize your customer experience.



1-hour kick-off meeting to learn more about your industry, business, and your target audience. This session will also be used to determine who from your organization will participate in stakeholder interviews, a very important preliminary step to defining the research objectives.


The next steps will include:

  •   Key stakeholder work sessions to align research requirements and objectives
  •   Participants’ recruitment methodology definition
  •   Preparation of the participant’s screener (to be approved by the client)
  •   Participants’ recruitment and interview scheduling
  •   Discussion guide preparation (to be approved by client)
  •   Interviews
  •   Interviews analysis
  •   Preparation of the findings report


1-hour meeting for findings and recommendations presentation



  Findings report (pdf)

  Insights on customers’ needs, expectations, and behavior supported by interview video excerpts

  Recommendations for next steps

  •   Interview recordings (videos)



To be determined based on the scope of research



  • Costs related to the research are to be covered by the client.
  • Cost for participants’ recruitment
  • Cost for screening and interview tools
  • Incentives for participants



  • Persona
  • Customer journey
  • Marketing and communication strategy

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