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What do Marketing Consultants do?
Category: Advice, Innovation, Marketing, Resources, Small Business
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Ever wondered about what consultants actually do? You’re not alone!

Our new series of articles will introduce you to some of the most common types of consultants and explore what they can do for your business. 

First up is one of the most in-demand profiles: MARKETING consultants

Marketing consultants help clients with the sales and marketing side of business: that is, how customers become aware of and engaged by their brand, products, and services, as well as optimal messaging, promotion and commercialization. 

Marketing consultants are usually great promoters and strategists. Once they understand your business goals, offering, target audience and customers, they can work with you to build a marketing plan and budget that outlines the right channels and schedule to reach your objectives, as well as to create strong and effective messaging to ensure you are successfully communicating the value of your product.

They can assess your current plans and strategies and suggest improvements to help you optimize performance, or create new ones! For example, if your ad campaign isn’t going as well as you’d hoped, a marketing consultant can evaluate why and help you to improve the campaign in order to help increase your revenues or meet your goals.

Within digital marketing, Analytics consultants use tools such as Google Analytics, Tableau or PowerBI to track campaign success. Although you may have access to these yourself, a consultant can help guideyou on how to use these tools most effectively, as they will have years of experience with the tools.

Marketing consultants often know a great deal about content strategy, too, especially if they specialize as a content strategist. Content strategists take a business’s goals into consideration along with what consumers or clients need, and create a content strategy based on these factors.


If you’re looking for Marketing help for your startup, small or mid-sized business, Cansulta.com can help.

Cansulta provides valuable expert service from seasoned consultants (including Marketing consultants). Working with a vetted expert that tailors to your needs is extremely important, especially as you face the challenges of growing and optimizing your business.

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