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What Kind of Marketing Communications Partner Do You Need?
Category: Comms & PR, Marketing, Tips

Identifying the marketing specialty you require enables you to build finely tuned strategies.
Identifying which marketing specialty you require will enable you to build finely tuned strategies.

*This content was originally published on and was reproduced with the permission of the author, Afton Brazzoni.

Whether you’re part of a marketing team or running your own business, there will inevitably come a time when you need an extra set of hands to execute a project or campaign. Marketing is a broad field. So, it’s important to know exactly which specialty you should seek out in a marketing communications partner. This will enable you to build finely tuned strategies for marketing and reach your business goals faster.

Some areas of specialty you might consider include: 

  • content marketing 
  • copywriting 
  • advertising 
  • social media 
  • public relations 

In this blog post, we’ll break down five types of marketing communications partners you need to be familiar with to achieve your B2B marketing objectives.

5 Types of Marketing Communications Partners to Work With

1. Content Marketing

Get the right people to visit your B2B company’s website and build strong relationships by leveraging content marketing. For instance, a content marketer will use their storytelling chops and knowledge of SEO best practices to build your organic search rankings through engaging content guided by expert-level keyword research. 

As a result, this will ensure your audience can find your website and offerings easily, and establish you as a credible resource rather than a pushy salesperson.

2. Copywriting

Keep your target buyers reading with captivating B2B copy. Copywriting is an art that when executed with finesse creates powerful connections with readers, driving engagement and conversions for your company. 

A copywriting partner can ensure your sales pages convey all the right elements to spark an emotional response and evoke a sense of urgency, encouraging potential customers to make a purchase. Additionally, they’ll also craft irresistible calls to action for ads and social media posts.

3. Advertising

Working with an advertising agency as your marketing communications partner leaves time for your team to focus on other projects, while your next ad campaign is skillfully created for you — media buying plan and all.

Furthermore, agencies know great insider business to business marketing tips and can recruit experts like researchers and filmmakers to develop multi-channel ad campaigns that your company might not otherwise have the resources to implement.

4. Social Media

Your social media strategy should connect you with your community while generating leads. A social media specialist can help you leverage trends to get noticed by your audience. 

For example, the popularity of video content has skyrocketed, with 84% of consumers reporting they’ve purchased a product or service after watching a brand’s video. A social media expert will ensure you’re utilizing video and live video in your strategies for marketing, keeping your viewers glued to the screen.

5. Public Relations

Don’t leave your message up to interpretation. Make your point clearly and concisely with the help of a public relations specialist. This marketing communications partner will have media expertise, event experience to promote your brand to influencers and insight into opportunities for potential collaborations with like minded companies. 

Additionally, they can also offer strategic skills such as crisis communications planning, and provide strong writing and editing for your B2B company, so your communication is always purposeful and impactful.

Team Up With the Right Marketing Communications Partner

If you’re taking a DIY approach, it can be a challenge applying business to business marketing tips. Working with the right marketing communications partner for your company can make a world of difference to your bottom line.

Your strategies for marketing and the content you produce are important assets to your organization.

Looking for support to develop your marketing strategy? Could your business benefit from an audit of your in-house marketing?

As a start-up or as a well-established company, your brand positioning is the foundation of your brand strategy. In other words, it is the key to building and communicating your competitive advantage(s).

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