Athena Taddei2 1
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Ontario, Canada
Time Zone
Eastern Time (ET)

Certified in DISC Behavioral Analysis

Business Strategy, Communications, Human Resources, Leadership, Marketing, Operations, Product & Design, Sales & eCommerce, Technology & Data

I have successfully impacted companies with expertise in consulting, marketing, and business development for over 20 years. I am the president and CEO of a company that is best known for DESIGNING AMAZING CUSTOMER EXPERIENCES. My unique approach has won us many opportunities to work with companies from top to bottom and inside-out. We create corporate cultures, engaged employees, organizational processes, sales and customer service training, marketing, creative and digital solutions, and software strategy and development, all from a customer’s perspective. Our solutions are as unique as each of our clients, and we do not use off-the-shelf templates.

I enjoy working as an extension of client’s companies and complementing their existing teams to consult, solve, plan, create and strategize. Either way, my approach is unique in that I educate my clients to become strong and independent. I’m not stuffy nor use industry jargon to impress, so working with me will be the easiest and happiest part of your day.

Notable Career History

  • President and CEO, Little Fish Big Pond Inc – 2009 – Current
  • Lumedi – Co-Founder Medical Research Platform – 2019 – 2021
  • People Keys – Certified in DISC Behavioral Analysis
  • External Marketing Director for 2 organizations – 2002 – 2009
  • Principal Consultant of Shammah Design Group – 1986-1989

My Clients Have Included:

BMO/BMO Harris, South Western Insurance Group, MedThree Insurance Group, Better Living Health and Community Services, UPS Customer Solutions, Peel Region, Landscape Ontario, Lumedi, Homewell Senior Care, LandKind, Smart Watering Systems.

Creator and developer of three products:

1 – Blind Spot Review™- Measure Insights and Drive Improvements

An online employee survey tool that is prepopulated with SMART questions, across six essential pillars of your organization (organizational culture, employee engagement, processes/training, productivity, strategy, and marketing). The results instantly show what needs fixing, where the repairs need to happen, and what requires priority attention.

2 – The Fish Tank™ – Sales, CRM and Small Business Management 

It’s designed to help you confidently understand your business quicker and easier. It’s like having sales, marketing, project management, and administrative help all at once. The real-time reports show you exactly what you are doing well and where improvements need to be made in your sales process.

3 – Discovery Planner™ – Because there’s more to life.

It’s more than just a planner. It’s also a series of self-discovery exercises, daily accountability triggers and questions, and monthly pulse checks to help you live fully in all areas of life.

  • Business Strategy
  • Startups
  • Corporate Strategy
  • Operating a business
  • Communications
  • Content and Copy
  • Content Strategy
  • Email Copy
  • UX Writing
  • Sales Copy
  • Scriptwriting
  • Speechwriting
  • Business Names & Slogans
  • eLearning content
  • Communications Strategy
  • Communications Guide
  • Messaging Bible
  • Human Resources
  • Organizational structure
  • Organizational design
  • Culture
  • Mission and purpose
  • Office culture and work-from-home
  • Engagement
  • Learning & Development (L&D)
  • Learning Program / Curriculum Design
  • In-person Workshop Design and Delivery
  • In-person and virtual Workshop facilitation
  • eLearning Design
  • eLearning Development
  • Instructional video development
  • Voice over
  • Webinar Design and Delivery
  • Leadership
  • Business coaching
  • Team & Group Coaching
  • Leader effectiveness
  • Team Performance
  • Feedback
  • Decision-making
  • Avoiding burnout
  • Time management
  • Coaching
  • Leadership Coaching
  • Change Management
  • Change Management Strategy
  • Creating a resilient organization
  • People management
  • Helping teams work remotely
  • Inspiring performance
  • Building a high-performing team
  • Building a cross-functional team
  • Promoting horizontal, collaborative opportunities
  • Giving feedback
  • Marketing
  • Branding
  • Brand Storytelling
  • Brand Strategy
  • Brand Identity
  • Brand management
  • Traditional marketing
  • Direct mail
  • Operations
  • Project management
  • Project strategy
  • Program management
  • Process mapping
  • Process design
  • Customer support
  • Planning and setup
  • Customer success/training
  • Product & Design
  • Product management
  • Product design and vision
  • Creative
  • Creative-concepts
  • Design systems
  • Sales & eCommerce
  • Sales strategy
  • Selling domestically
  • B2B Sales
  • B2C Sales
  • Customer relationship management
  • CRM systems
  • E-Commerce
  • Store Management
  • Product descriptions
  • Product Research
  • Sales optimization
  • Marketing assessment
  • Technology & Data
  • Web development
  • Mobile web development
  • Mobile app development
  • Software
  • Software architecture

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